I am a passionate Marketing Manager with eight years of professional experience in B2B Tech industry, expert in leading, developing and measuring multi-channel marketing programs, account-based initiatives and data management.

Experience

  • MARKETING MANAGER, STRATEGIC ACCOUNTS

    at COMMSCOPE

    May 2018 - at Present

    Emilia-Romagna

    - Responsible for the prioritization, planning, execution of EMEA Account-Based Marketing programs (business development, cross-sell, up-sell, retention) for strategic customers; in alignment with international Sales teams, Senior Leadership, Business Units and customers; - Orchestration of 360° marketing plans across all channels, driving account intelligence, demand creation, brand reputation and sales enablement initiatives with key focus on customer experience (reaching up to 30% of customer engagement). - Measurement and reporting on the impact of marketing initiatives on customer engagement and buying cycle, with the support of CRM and Marketing Automation tools (Marketo, Mailchimp, SalesForce, Microsoft Dynamics).

  • MARKETING COORDINATOR - EMEA

    at COMMSCOPE

    October 2012 - at Present

    Emilia-Romagna

    - Elaborated a Research on Revenue Marketing principles and applications. Launched and measured an empirical campaign, in collaboration with the University of Bologna. - Customer events & European major tech trade shows planning and coordination (MWC, InnoTrans, Critical Communications World), implemented digital meeting scheduling platform which led to 80% increase of booked meetings.

  • MARKETING REGIONAL EMEA SPECIALIST

    at COMMSCOPE

    May 2016 - May 2018

    Emilia-Romagna

    - planning and implementation of 50+ EMEA inbound and outbound digital marketing programs addressing Service Providers; - Running quarterly analysis of campaign reports, funnel and customer engagement; - Developed in-depth expertise in the adopted marketing automation tools for lead nurturing and scoring, lifecycle management and ROI analysis; - Management of EMEA Data Governance initiatives in compliance with EU Data Protection Regulation, achieving 4900 contacts’ opt-in in 3 months.

Education

  • French language programme

    at CLL Language Centres

    2019 - 2019 (1 year) Walloon Region

  • Account-Based Marketing Pathway

    at Sirius Decision

    2018 - 2018 (1 year)

  • Advanced (CAE) - C1 language certification

    at University of Cambridge

    2016 - 2016 (1 year)

  • Economics and Market Policy

    at University of Bologna

    2012 - 2014 (2 years) Emilia-Romagna

  • International Relations and Diplomatic Affairs

    at University of Bologna

    2009 - 2012 (3 years) Emilia-Romagna

  • International Relations – Erasmus program

    at University of Tampere

    2011 - 2011 (1 year) Pirkanmaa

Languages

  • English Negotiation

  • French Negotiation

  • Italian Native

Hives