Creative & self-motivated Marketing professional with 20 years’ work experience in Traditional & Digital Marketing. Offering skills in creating effective Marketing campaigns, implementing systems and processes to deliver on organisational objectives. Highly organised professional.

Experience

  • Digital Marketing Campaign Manager

    at Keystone Consulting

    January 2017 - March 2019

    Province of the Western Cape

    • Managed client accounts. • Implemented and tracked digital marketing campaigns across channels for Showmax and DStv Now including Email, Push, SMS & InApp. • Co-ordinated integrated digital marketing campaigns from concept to execution, working with the marketing team to launch campaigns on time. • Braze (Appboy) customer journeys and campaign set up • Mailchimp email campaign and survey reporting • Assisted with overseeing direct communication projects and briefs from the client including operational implementation of CRM projects across the various retention customer journeys. • Worked closely with clients in order to accurately brief the data and design teams and ensure CRM operations were optimised end to end. • Weekly post-campaign reporting, including Email and Push messaging. Achievements: • Compiled a review of Email subject lines including a Seasonality Report. Suggested keywords for future use resulting in improved Email open rates.

  • Associate Managing Consultant

    at 5one Marketing (A MasterCard company)

    April 2014 - January 2016

    Province of the Western Cape

    • Appointed as Associate Managing Consultant for the Pick n Pay loyalty programme to align Pick n Pay marketing calendar and Pick n Pay supplier-funded campaigns. • Drove customer behaviour through alignment of Pick n Pay Trading and Pick n Pay Supplier objectives to appropriate Pick n Pay smart shopper communications. • Formed an integral part of the development and execution of marketing plans. • Provided the Pick n Pay suppliers with commercial propositions in the recruitment of Pick n Pay smart shopper loyalty programme communications, i.e. Email & SMS. Achievements: • Contributed to the successful set-up of a 5one Marketing team and satellite office in the Pick n Pay Johannesburg Office, which involved creating internal processes and procedures, creating smart shopper Marketing proposals and Post Campaign Analysis templates for presentation to the business.

  • Marketing Campaign Manager

    at The Shoprite Group

    September 2010 - March 2014

    Province of the Western Cape

    • Led and directed marketing campaigns for the Checkers brand which included running campaigns end-to-end. • Coordinated and managed below-the-line advertising and briefed Creative and Media Agencies, including print, radio and digital. • Liaised with the Advertising Agency and Media Agency with respect to media schedules and budgets. • Tracked the regional Checkers budget, including print, radio, digital, photography and media schedules. • Post campaign analysis after each marketing campaigns that was managed. Achievements: • Achieved R80k in savings by analysing and adjusting the radio advertising budget.

  • Brand Manager

    at The Clicks Organisation

    November 2007 - December 2009

    Province of the Western Cape

    • Brand management for the Healthcare, FMCG & Pharmacy brands, effectively building brands and raising brand awareness. • Analysis of the Clicks ClubCard loyalty programme customer purchasing habits. • Uncovered consumer insights and delivered innovative marketing campaigns to attract customers, improve customer experience and drive growth. • Created and implemented the Private Label product brand plans and managed advertising budgets. • Managed below-the-line marketing activities including PR events and point of sale.

  • Marketing & Buying Assistant

    at Hospitality Suite (now trading as Whitehouse)

    January 2006 - November 2007

    Province of the Western Cape

    • Contributed to the planning and organisation of campaigns and development of marketing strategies to ensure the smooth operation of the marketing department. • Researched new vendors and assisted with making cost-effective purchases.

  • Account Manager & Traffic Manager

    at The Clicks Organisation

    June 2004 - December 2005

    Province of the Western Cape

    • Performed the function of Account Manager & Traffic Manager for the in-house Advertising Agency. • Established relationships with key clients and managed the accurate execution and tracking of all work-flows from client brief to final execution. Achievements: • Skillfully created an intranet-based software programme to enable The Clicks Organisation to manage internal Advertising Agency work-flows, which was integrated into the Traffic, Production, Media and Buying teams. Thus, providing an overview of the Advertising Agency work-flows and improved productivity.

  • Marketing Co-ordinator Clicks & Discom

    at The Clicks Organisation

    December 1999 - February 2002

    Province of the Western Cape

    • Analysis of Clicks ClubCard loyalty programme customer purchasing habits. • Managed below-the-line advertising. • Project co-ordinator for launch of “Clicks live” in-store radio station. • Took part in marketing team strategic brainstorm sessions. Achievements: • Successfully streamlined processes by implementing and managing Clicks product info sheets for below-the-line advertising, enabling the Buying Dept to accurately brief the Advertising Agency and notify stores of product and price promotions. • Successfully launched the “Clicks live” in-store radio station which included the selection of DJ’s, scheduling of DJ time slots and material for live reads.

Education

  • Digital Marketing Intermediate course

    at Red and Yellow School of Creative Business

    2019 - 2019 (1 year)

  • Project Management Foundations course

    at UCT

    2018 - 2018 (1 year)

  • Digital Marketing course

    at UCT

    2016 - 2016 (1 year)

  • Marketing Management

    at Cape Technikon (Cape Peninsula University of Technology)

    1996 - 1999 (3 years)

  • Matric

    at Herzlia Senior High School

    1993 - 1995 (2 years)

Languages

  • English Native

Hives