I am a Marketing and Communications professional with more than 14 years’ work experience. I have experience in media strategy development and implementation; content creation, I have written press releases and organized events such as exhibitions, conferences and press briefings.

Experience

  • Marketing & Business Development Manager

    at SAIPA

    February 2017 - June 2019

    Gauteng

     Develop & implement the Marketing & BD strategies  Develop targeted Marketing campaigns to achieve return on investment across all market segments (acquisition & retention)  Prepare marketing briefs and proposals  Drive the annual brand awareness & marketing research  Develop and drive the customer value proposition for each segment  Drive brand awareness through a clear advertising plan, including a media buying plan across ATL channels  Development of marketing and branded collateral  Managing agencies & suppliers, including drafting of MOUs and SLAs with legal team  Manage all lead generation activities, including advertising sales  Internal & external stakeholder relationship management  Ensure Marketing Campaigns conform to Brand CI  Prepare & manage marketing budget  Conceptualise digital marketing campaigns  Inter-departmental consultations to meet business targets

  • Specialist: Communications & Media Relations

    at Webber Wentzel

    May 2016 - January 2017

    Gauteng

    Provide strategic communications support to the business  Facilitate and manage stakeholder relations  Manage internal communication strategy and needs.  Provide external communication support  Media relations and public relations  Brief and manage PR agency  Logistics for press briefings  Content research  Implementation of media strategy  Issue media statements and resolve media queries  Profile departmental achievements / programmes  Media monitoring and reporting  Competitor media monitoring

  • Project Manager: Digital Marketing

    at SAICA

    December 2011 - May 2016

    Gauteng

     Develop & drive the digital content strategy  Design, build and maintain the company’s social media presence  Conduct competitor analysis and identify growth opportunities for digital channels  Brief and manage agencies  Web analytics & reporting (SEO, Google Analytics, Social Media Insights)  Measure and identify trends and report performance of all digital marketing campaigns  Develop digital tactical plans and manage the digital marketing calendar  Ensure all digital process adheres to regulatory and compliance requirements  Plan and execute all digital marketing tools, marketing database, email, social media and display advertising campaigns (Facebook, Twitter, LinkedIn, HootSuite) 

Education

  • MA: Strategic Marketing

    at Wits Business School

    2019 - at Present (1 year) Gauteng

  • Ingeniero de ejecución en informática, mension desarrollo de sistemas

    at I.P AIEP

    2012 - 2017 (5 years)

  • Honours: Communications

    at University of Johannesburg

    2013 - 2015 (2 years) Gauteng

Languages

  • English Conversation

Hives