• Senior Research Analyst/Analyst

    at Userneeds A/S

    March 2019 - at Present

    Region Hovedstaden

    Development of new analytical products in the company portfolio Improvement of analytical skills in the company Optimize analytical processes

  • Head of Research - Optimization Price and Promo

    at Coop A/S

    February 2014 - September 2018

    Region Hovedstaden

    The creation of Coop's first dedicated research function dealing with optimization of prices and promo Staffing and training of 4 employees Designing and construction of several tools overviewing competitors Quality assurance of master data Implementation of an optimization tool from Demand Tec/IBM Building awareness in the organisation in regards to the department and it skills My job at Coop was terminated at the end of September 2018 due to major reductions and organizational changes within Coop

  • Senior Executive Consultant

    at GFK A/S

    December 2009 - July 2013

    Region Hovedstaden

    All aspects of research - from sales, design, choice of method (Qual./Quant.), reporting and presentation for a number of customers eg. one of the worlds biggest FMCG-brands

  • Head of the Product Department

    at The Nielsen Company A/S

    April 2008 - November 2009

    Region Hovedstaden

    6 employees - coaching and sparring Increase in knowledge and competency in using the Nielsen CR-products in the sales teams Research Training Program (Content, frequency and timing) targeted all Consumer Research staff Development of sales material in connection to the Nielsen CR-products In a reorganization the department was closed down and I became head of a team (3 employees) in charge of servicing some of Nielsens biggest FMCG- and TV-customers Project management - presentation of insights for all levels within the customers organization

  • Research Director - Medialab

    at Mediaedge:CIA (Now MEC)

    November 2006 - March 2008

    Region Hovedstaden

    The research department - MediaLab - 6 employees Budget responsibility Coaching and support both internally in the department and of account managers Development and optimization of ad-trackers to external customers General sales/design/project management of research projects (Qual./Quant) to customers at the company Increase knowledge in the department concerning FMCG customers trackers and their competitors, measurement of campaign effect, ad-tests and other media/marketing related insights

  • Chief Consultant

    at Enalyzer A/S

    September 2001 - October 2004

    Region Hovedstaden

    Establishing a specific research consultancy function - Enalyzer became Børsen Gazelle winner in 2005 Coaching and support Establishing a production unit incl. training, quality assurance, reporting standards and optimization of processes in general Production of part of the companys marketing material Research projects in general (Sales, design, data quality, processing, cross-tabs, questionnaires, findings and presentations) Training of sales personel in market research

  • Customer Relation Manager

    at Zapera.com (Now YouGov)

    September 2000 - August 2002

    Region Hovedstaden

    As a member of the management team, I contributed to the development and optimization of the product array, pricing etc. Establishing a production department along with on-going implementation of it via standardized work methods and reporting procedures Overall management of surveys, including coaching and consulting with project managers and advising and supporting the sales staff Research projects in general (Sales, design, data quality, processing, cross-tabs, questionnaires, findings and presentations)

  • Assistant Director

    at Initiative Universal Media - IUM

    July 1999 - August 2000

    Region Hovedstaden

    Part of the management team - responsible for the Media Service Department and part of the administrative staff (7 employees) Coaching of employees Budget responsibility Optimizing work methods Preparation of management presentations Carrying out various market research projects (internally/externally)


  • Cand.Merc.

    at CBS - Copenhagen Business School

    1987 - 1992 (5 years) Region Hovedstaden

  • HA - Bachelor

    at CBS - Copenhagen Business School

    1984 - 1987 (3 years)


  • Danish Native

  • English Negotiation

  • Norwegian Negotiation

  • Swedish Negotiation

  • French Elementary

  • German Elementary

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