FCB Afirma June 2011 - at PresentResponsible for all annual marketing activities (ATL, BTL, Digital & Shopper marketing) for all Beiersdorf brands (NIVEA – 8 brand groups, Eucerin, Labello and Hansaplast) for one part of CEE region. Working closely with the Client and Agency hubs in Vienna and Hamburg on annual planning, new product launches, consumer insights and market researches, active cooperation with media agency. Full service management: market, competitive and consumer analysis, creative development and execution of integrated marketing campaigns for local and CEE region, managing internal team as well as external suppliers, project monitoring, reporting and evaluations and financial reporting (internal and external).
Saatchi&Saatchi June 2010 - May 2011Project leader, managing brand development in all its segments: product portfolio definition, packaging and concept shop design development and production process control, retail and shopper marketing communication, CI and franchise guidelines development, brand digitising via blogs and social networks. Analyzing foreign market trends and identifying business opportunities.
Leo Burnett May 2007 - May 2010Responsible for projects and endorsement campaigns, CRM and PR activities, organization of consumer and whole sale promotions, creation of different ATL and POS materials. Account assistance on IMC campaigns, handling agency work in all its segments, including deadlines and budget.
University of Belgrade
2002 - 2009
(7 years) Central Serbia