Experience

  • Head of trade marketing

    at GlaxoSmithKline Consumer Healthcare

    October 2019 - at Present

    Województwo Mazowieckie

    Comparing to previous role, managing entire Trade Marketing team of GSK CH: 10 people in total, 7 direct reports.

  • Trade Marketing Team Lead OTC&Skin

    at GlaxoSmithKline Consumer Healthcare

    February 2019 - September 2019

    Województwo Mazowieckie

    – Reporting to Commercial Excellence Director (board member). – Leading 5-people TM team responsible for OTC & Skin categories in Poland (~75% of GSK CH turnover in PL). Development of the team to be the key business partner for both sales and brand marketing. – Initiating or co-leading many new processes such as:  * ROI mapping of promotions & detailed promo planning for key chains together with KAMs;  * Pharmacies audit in order to create segmentation and applicate tailored, most efficient tools;  * A tender for obtaining pharmacy consumption data & tool for e-contracts in traditional pharmacies’ channel;  * Monthly forum for knowledge exchange for KAMs, Trade Marketing and Brand Managers;  * Path to purchase research & visibility tools assessment depending on pharmacy type.

  • Senior Trade Marketing Manager

    at GlaxoSmithKline Consumer Healthcare

    July 2018 - January 2019

    Województwo Mazowieckie

    On top of previous responsibilities: managing entire Cold&Flu category sales strategy (43% of GSK CH business in PL) and a team of 3 people. Results: Delivered market shares growth for key brands. Considered as a key talent in talent review process.

  • Trade Marketing Manager

    at GlaxoSmithKline Consumer Healthcare

    January 2017 - June 2018

    Województwo Mazowieckie

    Responsibility: - Theraflu & Rutinoscorbin, from Jan 2018 also Otrivin, Orofar & Cholinex; – leader of a cross-functional team working on trade strategy for Cold&Flu category - results: internal recognition prize; from business perspective category over-delivered net sales and market shares targets; – co-managing discounts’ strategy & grid for all GSK CH brands in OTC market; – meetings with customers; – regular exposition to senior management (several presentations to Polish board, meetings with CEE board and global Cold & Flu category team); – took part in Sales & Operations Planning process; – BTL activations development; – close cooperation with marketing team on portfolio strategy; – Trade Marketing representative in a process of setting targets for sales force. Highest rating in the annual assessment of 2017 (no ratings in 2018).

  • Customer&Shopper Marketing Manager

    at Unilever

    August 2016 - January 2017

    Województwo Mazowieckie

    Responsibility: trade marketing strategy for ice cream category (Modern Trade & Traditional Trade). On top of the previous role’s responsibilities: managed 3 people, led annual trade strategy creation for Modern Trade & took part in annual trade strategy preparation for Traditional Trade. Selected for the group of high potential employees.

  • Customer&Shopper Marketing Senior Specialist

    at Unilever

    January 2015 - July 2016

    Województwo Mazowieckie

    Responsibility: Ice Cream category / Modern Trade (17 chains: hipermarkets, supermarkets, discounters) – Developed promotional strategy for Modern Trade channels including discounts planning based on extensive channel/customer performance analysis; – represented Modern Trade in Sales&Operations Planning process; – developed BTL activations (incl. budget management); – ran presentations to all key customers of Polish FMCG market; – managed 1 person; Results: over-delivered net sales target of both 2015 & 2016, market share gain in 2016.

  • Persil Brand Management CEE Trainee

    at Henkel CEE

    July 2014 - December 2014

    Wien

    /obligatory international internship to finish CEMS Masters in Management program/ CEE Brand Managers assistant in coordination of Persil strategy implementation in Central & Eastern Europe region (20 countries), including launches, relaunches and promotions; * regularly cooperated with Persil Brand Managers of 20 countries; * coordinated artwork approval process what included cooperation with marketing agency and R&D department; * coordinated financial reports preparation; * prepared market reports (worked with AC Nielsen) and sales presentations. Highest rating in assessment after the internship & permanent position offered in marketing team.

  • Customer&Shopper Marketing Junior Specialist

    at Unilever

    June 2013 - January 2014

    Województwo Mazowieckie

    Responsibility: Home and Personal Care categories / Discounters, small MT Drugstores Created plan of promotions and BTL activities in cooperation with Brand Managers and Key Accounts; supported realization of activities including business cases calculation, cooperation with marketing agencies and coordination of preparation of mixed boxes; managed sales budget.

  • Customer&Shopper Marketing Assistant

    at Unilever

    October 2012 - May 2013

    Województwo Mazowieckie

    Distributed and analyzed usage of POS materials, reported realization of sales priorities, supported Trade Marketing team in everyday activities.

  • Category Management Trainee

    at Unilever

    July 2012 - September 2012

    Województwo Mazowieckie

Education

  • CEMS Masters in International Management

    at Warsaw School of Economics / NOVA School of Business and Economics in Lisbon

    2013 - 2014 (1 year) Województwo Mazowieckie

  • Master's Degree in Finance and Accounting incl. CIMA operational level

    at Warsaw School of Economics

    2012 - 2014 (2 years) Województwo Mazowieckie

  • Bachelor's Degree in Quantitative Methods in Economics and Information Systems

    at Warsaw School of Economics

    2009 - 2012 (3 years) Województwo Mazowieckie

Languages

  • German Elementary

  • English Negotiation

  • Polish Native

Hives