April 2005 - at Present
Writing, copywriting, ghostwriting, content writing. Multilingual website development. Translating, proofreading, line-editing & copy-editing (English and Serbian). Communications training, publications & consulting, including capacity development. Sharing expertise in PR, Crisis Management, Presenting & Public Speaking, Knowledge Management, Online Writing, Life Skills, Career Development etc. - via seminars, webinars, online video and e-books.
PR Expert for Project Communication & Visibility
Support Human Capital Development & Research Project (Razvionica)
March 2013 - June 2014
Preparing Project Communication & Visibility Plan, promotional materials & items (including website and newsletter); media promotion and internal & external communication. Proofreading & editing of all strategic and training publications prepared by a team of well over fifty international and local experts, implementing an ambitious EU-funded project, aimed at reforming Serbian education.
Business Academy Lecturer
November 2009 - May 2011
Preparing and delivering (in Serbian or English) lectures on business and personal communications skills, for groups of up to 50 students. Occasional in-house trainings for corporate clients. Lectures were recorded and are still distributed to students electronically.
Communication, Education & Knowledge Management Consultant
Ministry of Finance of Serbia
January 2007 - March 2009
UNDP expert, engaged as a Knowledge Management & Results-Based Management Consultant for a team of 30 experts at the Ministry; in charge of all knowledge codification, monitoring, reporting and visibility. Also a Communications trainer for 250+ civil servants at the Ministry. In charge of programme design focused on Public Finance & the Ministry’s organizational development. Responsible for developing & maintaining a knowledge system which was recommended by independent evaluators as a new standard for UNDP projects worldwide.
October 2004 - February 2005
In charge of PR and lobbying strategies and client accounts, in oil, beverages and packaging industries.
PR Advisor to the Minister & Head of Cabinet
Ministry of Energy & Mining
August 2002 - August 2004
Engaged by UNDP to build capacity and help reform Public Administration. Head of Cabinet to 3 Ministers; prepared them for media opportunities. Trained staff in ensuring optimum media coverage. Supervised media relations, events & all communication products in Serbian/English. Managed crises. Liaised with donors, media, diplomats, enterprises, labour unions, general public. Acted as UNDP Project Manager for 6 months.
April 1999 - February 2002
Acted as Head of Business Affairs & Administration. In charge of financing and contracts for ten TV projects. Thoroughly reorganized and managed a busy office and 16 staff. Responsible for procuring CAD $20+ million in funding (2001 / 2002). Tracked development of projects; produced promotional & pitch materials & websites.
Editorial & Promotions Executive
Big Bang! Marketing
April 1998 - December 1998
In charge of special events, promotional contests, PR copy and media relations for clients, as well as administration.
Writer & TV Producer
Rogers Community TV
October 1997 - March 1998
Co-wrote scripts & produced shows for Diverse City, a weekly TV program on Toronto's multiculturalism.
Writer & Account Manager
October 1996 - October 1997
Wrote & edited copy and managed client accounts.
Various advertising agencies in Sri Lanka
March 1993 - May 1994
Wrote copy for print, radio & TV advertisements, as well as agency pitches for private & public-sector clients in the dynamic test market for the rest of Asia.
Journalist & Radio Host
media outlets across Yugoslavia
September 1977 - October 1992
Wrote articles for national magazines & hosted live radio broadcasts on local & national radio stations in a variety of formats, concerning contemporary culture, media & entertainment themes.
Translator & Interpreter (English/French/Serbian)
various clients acros Europe
January 1983 - July 1992
Frequently called to interpret live TV & radio shows, or at festivals, trade shows & in business development opportunities. First translator (into Serbian) of Everyman, a 15th century English morality play (920 lines of rhymed verse) and of Herbalist’s Address, a 13th century French fabliau by Rutebeuf (1988), both published in a compilation in Serbian of European Medieval Drama, Novi Sad 1988.
Scriptwriter, Producer, Radio & TV Host
Serbian Broadcasting Corporation
January 1983 - July 1992
Wrote / hosted / produced hundreds of radio & TV programs on arts & entertainment, many of them as live broadcasts.
TV & Film Critic and Reporter
local & international publications & broadcast shows on film & TV
January 1983 - July 1992
Film reviews of local and foreign films broadcast on TV and radio and published in magazines and books. Also prepared country reports on Yugoslav film & TV production, for Variety magazine and Film Guide International.
various advertising agencies in Yugoslavia
July 1984 - August 1988
Part of creative team which had won multiple national advertising awards.
Radio Host & Assistant Producer
October 1977 - May 1980
Co-hosted and co-produced a weekly broadcast for youth, covering a broad range of topics - from analysing education reform to interviewing teenage pop stars. Oversaw a team of up to 30 contributors. Also held regular daily shifts reading news items between music numbers, during summer holidays.