10+ years of experience in account management and development of digital marketing strategy. Expertise in multiple digital marketing disciplines, including social, content and email marketing with proven success in driving results through social media, community engagement and content creation.

Experience

  • Senior Project Manager

    at Lionbridge

    March 2016 - November 2019

    Provincia de Panamá

    Coordinate the marketing team on creative campaigns to support digital efforts, including email campaigns, social media promotions, content localization, transcreation, and marketing initiatives for an improved end-user experience. Work from home reporting to Costa Rica, London, and USA sites ACHIEVEMENTS: • Launched MAGGI® Central America first blog resulting on a 35% traffic increase to the recipe page, within the first month. • Developed the internal sales process for all Lionbridge’s digital marketing services for Panama office. • Documented digital marketing processes • Introduced scheduled email marketing campaigns using MailChimp resulting in increased open rate and a 50% contact database growth. • Achieved to sustain 30% project GM. • Delivered a 100% increase in leads. • Developed and managed a sales territory consisting of 100+ qualified prospects. ACCOUNTS: Motorola, Lenovo, MAGGI® Central America, NIDO® Central America, MALHER® and Cervecería Nacional de Panamá.

Education

  • Digital Marketing y Redes Sociales

    at Universidad Latina

    2014 - 2014 (1 year) Provincia de Panamá

  • Licenciada en Idiomas Modernos con especialidad en Administración, Gerencia y Mercadeo

    at Universidad Metropolitana

    2003 - 2008 (5 years) Distrito Capital

Languages

  • Spanish Native

  • English Conversation

  • Italian Conversation

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