I am a solution-oriented, positive-minded and result-oriented Creative Director. My strength lies in approaching organisations holistically and being able to clarifying the brand identity. Translating plans of management into an efficient design. I can work with all layers of an organization.


  • Creative Director

    at Holistic Design, mariannebahl.com

    September 2019 - at Present

    Region Hovedstaden

    I help media houses, organizations and businesses reinforcing their visual identity and thereby their raison d'être. I work holistically, clarifying the overall coperate visual identity. In parallel, I develop special brand character within the overall brand. https://mariannebahl.com

  • Dagbladet Børsen. Digital product developer. Brand strategist

    at Head of Design

    August 2011 - August 2019

    Region Hovedstaden

    Head of design at Børsen. Responsible for all visual expression on all digital platforms, including video, SoMe and Podcast, as well as design for print for editorial and commercial content. My focus was on the development of new digital products, concepts, subsites, initiating and implementing processes, structures, methods, and workflows. I ensured the editorial strategy is translated into a digital design that conveys the content in the best possible way. Member of the editorial board. Jury member of design juries, • Development and innovation of new digital products.• Redesign and adjustment of the user journey on borsen.dk. • Complete redesign of the entire Børsen expression, on all digital platforms as well as print

  • Head of Design

    at ALT for Damerne/Egmont

    November 2008 - August 2011

    Region Hovedstaden

    Head of Design for the weekly magazine ‘ALT for Damerne’ Egmont, editorial board member, budget responsibility. • Responsibility for the redesign of the magazine and reorganization and change of workflow for the department. • Planning and execution of the reduction of personnel. • Changing editorial processes, reorienting production. • Introduction of the new technical design system in collaboration with the consulting firm. • Start of development of the magazine online.

  • Graphic designer

    at Dagbladet Politiken

    January 1998 - November 2008

    Region Hovedstaden

    • Worked on all editions, with all products, including the magazine. • Participated in the ongoing redesigns that Politiken underwent during the years I was employed. • Preparation of teaching material, a collaboration between Politiken and Ekstra Bladet, and teaching all editorial staff at Politiken in the upgrading of CMS system. • Superuser and continuous teaching the use of CMS.


  • Graphic Designer

    at Danmarks Designskole

    1992 - 1998 (6 years) Region Hovedstaden

  • Graphic Designer

    at Academy of art & design in Arnhem

    1996 - 1997 (1 year) Region Hovedstaden

Services offered

  • Art direction, visual management, visuel branding, Digital development. Optimization of processes.

    As Art Director, my focus is on design development on various digital platforms. In parallel, I develop and improve workflows, processes, and structures to achieve a more efficient way of working - all done to deliver content to the users of the highest quality, based on the overarching strategy, for the right platform and in the right design.
    Leadership and leading through others interests me greatly and is done through conversation, understanding, and clarity. While processes often place the work at the center, they cannot exist or function well without people. Commitment to coaching people is not only important, but it is also crucial for us to develop the products we want.


  • Danish Native

  • English Conversation

  • Swedish Conversation

  • Norwegian Conversation

  • French Elementary

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