• Sales Executive

    at Telecinco, Inc

    September 2013 - at Present

    San Juan

    Responsible for the sales of three television channels: abc, WORA and Vive as well as identifying trade outs to benefit and expand viewership. Responsible for the rates analysis of two of the three stations as well as monthly sales forecast, surpassing it and attaining 80-90% of monthly budget, resulting in $2.5 million per year.

  • National Sales Manager

    at Telemundo

    February 1991 - September 2000

    San Juan

    Responsible for all national sales, increasing the same from $1.1 million to $3.5 million. Responsible for Direct and National accounts budget for the major US markets such as: New York, Miami, Los Angeles, Orange County, Dallas, Chicago, and San Francisco. Work as a team leader with Sales, Marketing and Brand Management Groups to develop the media objectives per brand. Negotiated the station trade outs and managed sales of various local direct clients. Responsible for the coordination of multi facet productions for clients which had no prior or minimal experience with television. · Identify new business opportunities, utilizing communication and presentation skills to prepare and present persuasive presentations; develop and manage internal finance and resource forecasting system · Successfully reduced Trade-out costs to zero within the first 18 months · Increased sales from $1.1 million to $3.5 million within 2 years


  • Bachellor

    at Sacred Heart University

    1978 - 1981 (3 years) San Juan

Knowledge and keywords


  • Spanish Native

  • English Native