I am a seasoned digital marketing specialist with 15+ years of international experience. I contribute to business success via digital channels, designing and leading projects at different scales, in different industries.

Experience

  • Social Media Manager, Digital Marketing Specialist

    at SWIFT

    December 2015 - December 2019

    Walloon Region

    SWIFT is a global financial services cooperative and the world’s leading provider of secure financial messaging services. • Social Media Management: my main role at SWIFT, as a member of the global Communications team, focuses on social media strategy, publishing, listening, advertising campaigns, analysis and reporting for 22 official social accounts. I am also in charge of social account management and security, market intelligence, brand and reputation monitoring via social channels, the employee ambassador program (Social Seeder) and influencer marketing (Onalytica) initiatives. Specialized in running Linkedin paid advertising (awareness, lead gen campaigns), achieving high engagement and click-through rates (above Linkedin benchmarks) through continuous A/B testing. I have experience in working with digital/social media agencies, as well. • Analytics: performance dashboard in Data Studio, PowerPoint presentations with analytical insights of campaign performance

  • International Email Marketing Manager

    at StepStone

    November 2012 - December 2015

    Bruxelles-Capitale

    • Email marketing optimization projects: email layout and content optimizations, landing page optimizations, email subscription techniques, IP certification, email segmentation via Selligent marketing automation tool • Continuous A/B testing to improve user experience and key KPIs • Working directly with the assigned Development team in Agile methodology (Scrum) • Product management and maintenance using Jira • International maintenance and control of the performance of the product in the countries where StepStone operates: Germany, Belgium, Austria, France, The Netherlands, Denmark, Sweden, UK and South Africa • Analytics/ Reporting: forecasts, analyses, traffic monitoring, Adobe Analytics reporting, Business Objects (SAP) reports. • Development of tailored presentations including performance analysis, industry update and best practice per country • Consultancy, audit and identification of email marketing optimizations for StepStone's new acquisitions

Education

  • Masters Degree

    at SNSPA, "David Ogilvy" Communication and PR, Bucharest

    2001 - 2004 (3 years)

  • Bachelor Degree - Geography and Philology - The English Language and Literature

    at University „Alexandru Ioan Cuza” Iasi

    1997 - 2001 (4 years)

Languages

  • English Negotiation

  • French Conversation

  • Romanian Native

Hives