Market Research Analyst passionate about discovering and validating the substance behind the numbers and assisting business ventures achieve commercial success by better market insights. I am very organized and responsible, open for learning and pleasant to work with.


  • Market Research Analyst / Business Development Consultant

    at Jabiva DOO Skopje

    April 2011 - September 2014

    Kisela Voda

    I started up my own consultancy, specializing in a range of services to foreign investment entrants in the Republic of Macedonia, such as: • Conducting market intelligence and analysis according to fresh and relevant sources • Advising clients on adequate business development strategies • Assisting in development of business plans • Assisting clients with applications for funding through IPA/IPARD & other EU credit lines • Arranging the core administration for the startups

  • Market Research Analyst

    at Target Communication DOOEL Skopje

    March 2009 - March 2011

    Kisela Voda

    My role in the company was to be the source of quality market and business intelligence for our customers, which were typically large businesses from the Southeast Europe region. My duties involved: • Performing industry & market analysis for the Macedonian and regional markets based on accurate and up-to-date analytical data • Assisting preparation of corporate positioning strategies on the local, regional and international markets with market intelligence and analytics • Compiling Industry Country Reports - (Author: Tourism, Macedonia, editions 2009,2010 & 2011)

  • Market Research Analyst

    at Euromonitor International

    August 2008 - May 2009


    I was an independent author responsible for the Republic of Macedonia and I compiled comprehensive market intelligence for various consumer industries. My work included: • Compiling annual country market reports (OTC Healthcare, Cosmetics & Toiletries, Food, Alcoholic Beverages and Tobacco in Macedonia) • Conducting market research activities for various industries (data collection, store checks, surveys, interviews etc.) • Processing market research data, performing analytics and forecasting using Euromonitor’s analytical tool platform (EMMA)

  • Events Assistant

    at Becton, Dickinson & Company

    November 2007 - May 2008


    Organisation and management of in-house events (presentations, seminars, workshops, networking etc.) at the R&D facilities in Oxford Science Park

  • Industry Analyst

    at Ingenta

    September 2007 - October 2007


    Gathering and processing of market research data regarding sales of specialist literature for academic institutions around Europe


  • Master of Economics

    at University of Tourism and Management, Skopje

    2009 - 2013 (4 years) Aerodrom

  • Top Class (Management)

    at CEED

    2010 - 2011 (1 year) Aerodrom

  • Turning ideas into European Projects - FP7

    at Kluc

    2010 - 2010 (1 year) Aerodrom

  • Top Management

    at Motiva

    2009 - 2009 (1 year) Aerodrom

  • Direct Marketing

    at Andy Owen

    2009 - 2009 (1 year) Aerodrom

  • B.Sc. in International Relations & Diplomacy

    at University American College Skopje

    2004 - 2007 (3 years) Aerodrom

Services offered

  • Desk Research

    Using various public databases and Internet search engines to collect data about companies, markets, consumption, macroeconomic trends and other insights, in order to draft the current market situation which would be validated with cross-referencing and field research

  • Field Research

    It is often necessary to validate the data collected by desk research or procured statistics from third party providers. Field Research are projects and activities that involve reaching out to and often visiting the sources of the data to complement the quantitative analysis with a qualitative one. I am skilled in planning and executing trade surveys, performing store checks, conducting interviews and other field activities.

  • Compiling Insights

    I am able to systematize the findings, conclusions and analysis into appropriate means of presentation and necessary level of detail, so that it can be used to support various levels of decision making. I can compile the insights into infographics, PowerPoint slides & presentations, Excel sheets and other media, up to comprehensive market and industry reports.


  • Dutch Conversation

  • Macedonian Native

  • English Native

  • Serbo-croatian Native

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