• Freelance Junior Strategist

    at Havas

    October 2019 - at Present


    Conducting extensive primary and secondary research. Staying up-to-date on consumer research and market trends. Analyzing research, data and trends. Creating competitive reviews and situational analyses. Identifying insights, challenges and opportunities. Developing brand architecture, positioning and strategy. Writing compelling brand stories.

  • Junior Strategist

    at Joe Public

    January 2018 - September 2019


    • Develop an understanding of clients’ business environment and strategy. • Perform competitive analysis and identify gaps and opportunities the marketplace. • Conducting research, stakeholder interviews, brainstorming sessions, product testing and understanding consumer preferences. • Assemble strategic insights into presentation for senior strategists and company execs. • Assisting in developing insights and research for new business pitches. • Keeping abreast of the latest consumer trends, emerging behaviours, game changing technologies and disruptive businesses. • Be an internal resource championing book club, were interesting insights are shared from books read by strategy team members. • Contribute to thought leadership content for company execs. • Being part of new business division dedicated to keeping tabs on competitor marketing projects and giving strategic insights. • Formulating brand communication strategies. • Assisting in award entries.


  • Presentation Skills Training

    at Missing Link

    2019 - 2019 (1 year) Gauteng

  • Google Digital Marketing

    at Google

    2018 - 2018 (1 year)

  • BCom Strategic Brand Management

    at Vega School

    2015 - 2018 (3 years)

  • Bachelor of Commerce Strategic Brand Management

    at Vega School of brand and business

    2015 - 2018 (3 years)