• Beko - International Digital Marketing Specialist

    at Arcelik

    August 2014 - at Present


    Responsible for International digital marketing actvities for Grundig and Beko brands, developing International digital strategies in coordination with global agencies. Selecting local digital agencies with local market's marketing departments of subsidiaries in global. Leading onboarding process of new local digital agencies. Consultancy for local digital campaigns, evaluation of local markets' digital activities in terms of efficiency and consistency. Responsible for driving, planning, executing and tracking online marketing activities. Managing and optimizing continuously SEM, SEO, Affiliate and display network performance as a whole with the aim of increase digital acquisition. Analyzing & interpreting digital analytics data and reports to identify trends, issues and opportunities and generate actionable insights to improve digital sales, site performance and overall user experience

  • Digital Media Planner

    at MEC

    December 2013 - August 2014


    Responsible for preparing and managing digital strategies for clients such as Renault, Dacia, Bimeks and Tukaş. Planning and ensuring annual digital marketing budget. Working closely with client to prepare and implement a digital strategic plan. Identify the best mix of digital media channels to deliver an advertising message to clients' target audience. Planning and managing digital brand equity and lead generation campaigns. Responsible from work with clients to formulate SEM/SEO strategies. Establish metrics/ KPIs to measure the effectiveness of digital marketing initiatives as well as integrated marketing campaigns. Being responsible for the buying process and following the whole campaign including reporting weekly and monthly and making optimization.

  • Senior Search Engine Marketing Specialist

    at MEC

    September 2012 - December 2013


    Created and optimized Adwords campaigns of MEC clients both for national and multinational companies. Managed over 30 clients’ 60 campaigns over 1 million TL client budget per month. Experienced leading up to 2 person team and taken the role of on-the-job-trainer of juniors and intern that joined the MEC Search team. Building SEM/SEO integrated local and international digital marketing strategies. Responsible of new business acquisition for Search Accounts. Analyzing local average performance metrics on digital and price ranges to uncover opportunities for clients. Monitoring international digital marketing environment to share opportunities/threats with clients. Responsible to develop, plan and execute specific campaigns to meet and exceed clients business goals. This includes ongoing monitoring and optimization of campaigns, as well as regular analysis and reporting.

  • Search Engine Marketing Specialist

    at MEC

    March 2012 - September 2012


    Leading the account management process from constructing the structure to reporting, in order to reach performance targets on sales/traffic/revenue. I Developing and managing PPC bidding strategies and responsible for the bottom-line success of paid search efforts. Monitoring, analyzing and reporting on performance of Google Adwords' expenditures and optimize spending based on projected ROI. Managed the day-to-day search marketing activities including the campaign planning, keyword generation, ad copy writing, bid management, budget management, performance analysis, and optimization of Google Adwords campaigns. Developed Google Adwords account strategies, roadmaps and execute day-to-day tactics to increase conversion , revenue and traffic. Google Adwords Account Management of over 20 major brands in private shopping, banking, retail and FMCG sectors, such as Morhipo, HSBC, IKEA, Colgate, Milupa, Bayer.

  • Search Engine Marketing Assistant

    at MEC

    March 2011 - March 2012


    Joined to interaction department of the MEC, as a Search Engine Marketing Assistant. Taking role as an assistant in the management of the Google Adwords accounts of the clients. Responsible for the coordination of the Google Adwords campaigns, analyze data/trends and communicate performance numbers to clients on a weekly, monthly and quarterly basis. Working with search team to operate and optimize keyword portfolio spend and allocation including execution of optimization initiatives that increase campaign ROI. Assisting in the management and optimization of Google Adwords campaigns and budgets.


  • Tourism Administration

    at Bogazici University

    2002 - 2008 (6 years) İstanbul


  • Spanish Conversation

  • English Negotiation

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