Arcelik August 2014 - at PresentResponsible for International digital marketing actvities for Grundig and Beko brands, developing
International digital strategies in coordination with global agencies. Selecting local digital agencies
with local market's marketing departments of subsidiaries in global. Leading onboarding process of
new local digital agencies. Consultancy for local digital campaigns, evaluation of local markets' digital
activities in terms of efficiency and consistency. Responsible for driving, planning, executing and
tracking online marketing activities. Managing and optimizing continuously SEM, SEO, Affiliate and
display network performance as a whole with the aim of increase digital acquisition. Analyzing &
interpreting digital analytics data and reports to identify trends, issues and opportunities and
generate actionable insights to improve digital sales, site performance and overall user experience
Digital Media Planner
MEC December 2013 - August 2014Responsible for preparing and managing digital strategies for clients such as Renault, Dacia, Bimeks
and Tukaş. Planning and ensuring annual digital marketing budget. Working closely with client to
prepare and implement a digital strategic plan. Identify the best mix of digital media channels to
deliver an advertising message to clients' target audience. Planning and managing digital brand
equity and lead generation campaigns. Responsible from work with clients to formulate SEM/SEO
strategies. Establish metrics/ KPIs to measure the effectiveness of digital marketing initiatives as well
as integrated marketing campaigns. Being responsible for the buying process and following the whole
campaign including reporting weekly and monthly and making optimization.
Senior Search Engine Marketing Specialist
MEC September 2012 - December 2013Created and optimized Adwords campaigns of MEC clients both for national and multinational
companies. Managed over 30 clients’ 60 campaigns over 1 million TL client budget per month.
Experienced leading up to 2 person team and taken the role of on-the-job-trainer of juniors and
intern that joined the MEC Search team. Building SEM/SEO integrated local and international digital
marketing strategies. Responsible of new business acquisition for Search Accounts. Analyzing local
average performance metrics on digital and price ranges to uncover opportunities for clients.
Monitoring international digital marketing environment to share opportunities/threats with clients.
Responsible to develop, plan and execute specific campaigns to meet and exceed clients business
goals. This includes ongoing monitoring and optimization of campaigns, as well as regular analysis
Search Engine Marketing Specialist
MEC March 2012 - September 2012Leading the account management process
from constructing the structure to reporting, in order to reach performance targets on
sales/traffic/revenue. I Developing and managing PPC bidding strategies and responsible for the bottom-line success
of paid search efforts. Monitoring, analyzing and reporting on performance of Google Adwords'
expenditures and optimize spending based on projected ROI. Managed the day-to-day search
marketing activities including the campaign planning, keyword generation, ad copy writing, bid
management, budget management, performance analysis, and optimization of Google Adwords
campaigns. Developed Google Adwords account strategies, roadmaps and execute day-to-day tactics
to increase conversion , revenue and traffic. Google Adwords Account Management of over 20 major
brands in private shopping, banking, retail and FMCG sectors, such as Morhipo, HSBC, IKEA, Colgate,
Search Engine Marketing Assistant
MEC March 2011 - March 2012Joined to interaction department of the MEC, as a Search Engine Marketing Assistant. Taking role as
an assistant in the management of the Google Adwords accounts of the clients. Responsible for the
coordination of the Google Adwords campaigns, analyze data/trends and communicate performance
numbers to clients on a weekly, monthly and quarterly basis. Working with search team to operate
and optimize keyword portfolio spend and allocation including execution of optimization initiatives
that increase campaign ROI. Assisting in the management and optimization of Google Adwords
campaigns and budgets.
2002 - 2008
(6 years) İstanbul