Experience

  • Project assistant

    at Unicepta media analysis company

    September 2017 - February 2018

    Shanghai Shi

    - Direct search BMW & Benchmark news in self-service websites and other professional car websites like site: auto.sohu.com - Served BMW PR team, conducted coding task of BMW’s corporate, product news, benchmark news and car exhibition news like LA car show in coding system

  • Brand specialist

    at Pechoin

    August 2016 - August 2017

    Shanghai Shi

    - Summarized competitor company information (Loreal, Estee lauder) from brand history to marketing strategy, acquired deeper understanding about industry development, shared PPT once a week, - Assisted brand manager in Flavor new product development, communicated with R&D, inside & outside engineers, Legal counsels, designers and copywriters to push forward the process efficiently - Assisted brand manager in new shampoo & skin care brands. Conducted channel research (Watsons) to analyze competitors’ situation, market gap and pricing strategy. Attended Shanghai, Hong Kong CBE and other luxury package exhibitions to identify main trends in market and packages for us to learn - Conducted customer preference research in survey, made a report for manager to do decision-making

Education

  • marketing

    at kyunghee university

    2018 - 2019 (1 year) Seoul

Languages

  • English Negotiation

  • Korean Negotiation

  • Chinese Native

Hives