Experience

  • Graduate Research Assistant

    at Kyunghee University

    March 2018 - August 2019

    Seoul

     Conducted a qualitative analysis in governmental websites, official news and academic papers to understand Beijing innovation trends and sorted it into a report;  Presented Beijing innovation system in SOItmC & Meijo University(Japan) 2019;  Primary research by using questionnaires and data analysis

  • Media Research Assistant

    at Unicepta Medienanalyse Gmbh

    August 2017 - February 2018

    Shanghai Shi

     Followed up client requirements and German team to monitor BMW’s corporate, product news, benchmark news and car exhibition news like LA car show;  Sorted out data into corporate coding system before deadlines;  Offered media keywords for BMW clients based on derived data;  Collaborated with internal members to offer a media report monthly or quarterly for BMW clients

  • Brand Specialist

    at Pechoin

    August 2016 - August 2017

    Shanghai Shi

     Searched new product packaged trends online by official websites, weibo, wechat, and offline through stores, Shanghai &Hong Kong CBE, luxury package exhibitions and magazines. Based on package technology to sort it into PPT and share in marketing for reference group twice a week  Summarized competitor company information (Loreal, Estee lauder) from brand history to marketing strategy, acquired deeper understanding about industry development, shared PPT once a week,  Coordinated with internal members(R&D, inside & outside engineers, Legal counsels, designers and copywriters) and external partners(design companies) to accelerate product development and provided daily report for management  Collaborated with brand manager to develop brand strategy in new shampoo & skin care brand; Conducted channel research (Watsons) to analyze competitors’ situation, market gap and pricing strategy.

Education

  • marketing

    at Kyunghee University

    2018 - at Present (2 years) Seoul

Languages

  • Chinese Native

  • Korean Negotiation

  • English Negotiation

Hives