Have been working in creative industry professionally since 2009. Particularly good at creative thinking and art direction. Can follow rules when needed - the message, the brand and the problem. But can also think out of the box for creative themed from photography and neighbourhoods.

Experience

  • Senior Art Director

    at Mazarine Asia Pacific

    July 2019 - at Present

    Central and Western District

  • Senior Art Director

    at C Media Advertising Ltd.

    September 2018 - July 2019

    Kwai Tsing

    - Developing creative idea from strategy, setup, insight and idea to the visual, oversaw the presentation to client. - Art direction and creative for pitching to different clients. - Brand building, in visual communications. - Oversaw and managed the creative process including ATL and BTL to final outcome. - Lead the design team and maintain a positive attitude within my unit and create a high-performance design. - Provide art direction to outside service provider, eg. contractor, media, design house.

  • Art Director

    at Doremus Hong Kong

    May 2016 - September 2018

    Central and Western District

    - Advertising campaign - to create, develop and position the advertising design, from online to offline. - Work closely with Creative Director and Account team to bring the best idea to client. - Serve and trave in between different clients from globe to mainland China. - Monitor production including printing.

  • Art Director

    at Signature Limited

    August 2015 - May 2016

    Central and Western District

    - Art direction for pitching and different jobs. - Key communication with client and bring it into the design. - Lead the design team, and mentor junior designers. - Involved in full design cycle from concept to production

  • Senior Graphic Designer

    at SCMP - HK Magazine

    April 2011 - July 2015

    Tai Po District

    - Work closely with editorial team to create different cover design. - Oversaw the whole magazine layout, cover, photo and art direction. - Lead and train junior graphic designers. - Graphic design of the group, like collateral, event, etc. - In charge of custom publishing (sphere) design and art direction.

  • Graphic Designer

    at Chiram Strategic Group

    December 2009 - April 2011

    Yau Tsim Mong

Education

  • BACHELOR OF ART - APPLIED AND MEDIA ARTS

    at The Hong Kong Polytechnic University – SPEED

    2010 - 2013 (3 years) Central and Western District

  • HIGHER DIPLOMA IN FASHION BRANDING AND PROMOTION

    at HK Institute of Vocational Education

    2006 - 2009 (3 years) Central and Western District

Languages

  • English Conversation

  • Chinese Native

Hives