Product Management Specialist
at Life Fitness
October 2016 - at Present
Managing a diverse product portfolio $150m revenue) in EMEA & APAC markets. Supporting all phases of the product life cycle. Steering product development, from international perspective, in cooperation with global product management & product marketing. Planning & delivering successful product launches that require close cross functional internal and external collaborations. Sharping international GTM strategy & guiding local teams through the execution. Conducting portfolio-, competitive analysis as well as driving consumer-, market research initiatives and translating findings into product strategies that fit & anticipate local needs. Collaborating with Product marketing to develop product positioning, as well as overseeing development of marketing support tools. Representing categories at customer events & providing sales training.
B2B Marketing & CD intern
March 2016 - October 2016
Responsible for planning Global POS activation campaigns. Organization of Impact@POS 2016 event, a two days event where leads of 23 countries came together for a workshop focused on maximizing impact at the POS. Developing POS Innovations in collaboration with external creative agencies, Brand Development & Brand Building teams. Roll-out of a "Weather Driven Demand" tool used for demand planning processes & operative marketing.
Master's Marketing Management
at University of Groningen
2015 - 2016 (1 year) Provincie Groningen
Bacherlor's in Economics & Business Administration
at Vienna University of Economics & Business Administration
2010 - 2014 (4 years) Wien