• Executive- Design & Digital Experience

    at Dubai Electricity and Water Authority

    August 2016 - at Present


    • Responsible as the team leader for the monitoring the Happiness and Capturing the insights of the 7 Stakeholders of the Entity through the establishment and conduction of Happiness Surveys, Focus groups for customers (nearly 700,000+, DEWA customers), Instant (Smart Dubai Government) and Internal Happiness Meters for DEWA Services. • Responsible for the data analysis of the Surveys and development of feedback reports with Areas for Improvement, done under the criteria of the 4th Generation of the Dubai Government Excellence Program, Global Star Rating Program, Dubai The Model Centre (DTMC) and ICX. • Responsible personnel for the Research and Ideation Projects of the Design and Digital Experience Management Department • A member of the Audit team for the Website Revamp, Service Catalog, and Mobile App. • The founder of the Department’s DNA Guideline and Framework.


  • Project Management Professional

    at PMI

    2019 - at Present (1 year) Dubayy

  • EFQM Internal Assessor

    at EFQM

    2018 - at Present (2 years)

  • Industrial Engineering

    at Faculty of Engineering- Benha University

    2008 - 2014 (6 years) Muḩāfaz̧at al Qāhirah


  • Arabic Native

  • English Negotiation