Automotive management professional, with more than 18 years of experience working with corporate & dealership.
Achievement-driven professional, targeting senior level assignments in After-sales / Service & Parts Operations / Sales Management with an organisation of high repute


  • Regional Aftersales Manager (MENA)

    at Ashok Leyland Company

    January 2018 - at Present


    • Assume After Sales Management P&L responsibility and Service operation for the Ashok Leyland dealers in United Arab Emirates, Kuwait, Saudi Arabia, Qatar, Oman, Bahrain, and North Africa. • Implement “Max Serv” program aiming towerds maximizing Service revenue, dealership profitability and customer Satisfaction (Generate Service revenue by 30% , Parts revenue 15% and Acciden revenue by 10% YOY 2018,2019 ) • Implement the Practical Improvements in Sales and Marketing program (PRISM) across the MENA regon to standerizing the dealership process. • Working side by side with parts distributor in MENA region to improve LEYPARTS@Market-shar, penteration& CSI. • Achieve Monthly & Yearly target for distributors Primary Sales , Secondary Sales & Tertiary Sales. • Align corporate & dealership strategies business plan. • Ensure proper KPI, Distributor performance review regular interval.

  • Regional Aftersales Manager

    at Alfuttaim Automotive Group, Saudi Arabia

    December 2014 - December 2017

    Minţaqat ar Riyāḑ

    Steered end-to-end operations across new market establishment including Strategy Planning, Operations Set-up, Assembly Line, Learning Center & Spare-part Warehouse Set-up; managed service operations with focus on implementing policies & procedures Organized: ions Reviewed dealer principals on after-sales function, closed open issues on regular basis Established quality standards for various operational areas Highlights: Planned & executed sales promotion activities to increase sales by 25% Achieved service 98%, parts 101% & budget 2016 Service 95% parts 100% for 2015 budget Enhanced customer satisfaction matrices through on-time delivery of spare parts & monitoring customer complaints & warranty issues Delivered extensive support to Sales Department to increase vehicles sales volume, top of that shared with +50% of sales target of the region

  • After-sales Manager

    at Brilliance Bavarian Auto (BMW & Brilliance),

    March 2014 - November 2014

    Muḩāfaz̧at al Qāhirah

    Highlight: Launched PDI Team Activity and received Best Team Award in Sep’14

  • National Service Manager

    at EARADAT Transport Company

    December 2011 - February 2014

    Minţaqat ar Riyāḑ

    Managed 240 employees including 4 Area Managers, 1 Parts Manager, 28 Service Advisors, 28 Team Leaders, 28 Store Man & 185 Tech and organized training session in & out of Saudi Arabia Devised & implemented: o Maintenance, repair, flat rate, WIS (Workshop Information System) and EPC (Electronic Parts Catalog) for Mercedes Benz, with company internal management system (Oracle based platform) o Operational process (repair order cycle for retail, warranty, body shop, insurance and parts department) Spearheaded the setup of 14 Workshops and ensured that all physical facilities were in compliance with the company standards (buildings, offices, essential and special tools) Supervised: o PDI operations & received new vehicles from supplier (Mercedes Benz) o Warranty performance for all brands (Mercedes Benz, SUTRAK, ZF and MOBITECH)

  • After sales Manager, Sales Manager

    at MCV Company (Mercedes Benz )

    October 2005 - November 2011

    Wilaya d’ Alger

    Jan’10 - Nov’11: After-Sales Manager at MCV General Agent of Mercedes Benz (Algeria Branch) Apr’08 - Jan’10: Service Manager at MCV Algeria Branch Sep’06 - Mar’08: Workshop Supervisor at MCV Sharm el Sheikh Branch Jan’06 - Sep’06: After Sales Technical Support Engineer Oct’05 - Jan’06: Service Engineer Highlights: Won wide applauds for: o Increasing collectibles by 20% in 2011 o Eliminating dead stock for 48+ months by $300,000 with acceptable profits o Efficiently managing the Sales department for a short span of six months with sale of 65 Buses Successfully organized training sessions for W/S Engineering, Service Advisor, W/S Supervisor and Technicians Achieved site budgets of 102% in 2011 and 98% in 2010

  • Workshop Section Head

    at Hyundai (Ghabbour Group)

    October 2002 - October 2005

    Muḩāfaz̧at al Jīzah

    Hyundai (Ghabbour Group) as Workshop Section Head Egyptian Army as Workshops Service Engineer


  • BSC in Mechanical Automotive Engineering

    at Faculty of Engineering from Ain Shams University

    1997 - 2002 (5 years) Muḩāfaz̧at al Qāhirah


  • Arabic Native

  • English Negotiation