• Product Marketing and Factory Sales Manager

    at ABB

    January 2017 - at Present

    Muḩāfaz̧at al Qāhirah

    o Responsible of projects Pipeline for all transformers business in Egypt and Africa continent. o Setting the pricing strategy per channel and per sector for Egypt and Central Africa Region. o Managing the value chains through all the channels to the markets and for key accounts. o Ensure tracking and capturing the mega project opportunity. o Responsible of 1 Bio EGP orders received for Transformers factories in Egypt. o Being the vocal point for all strategic technical and commercial initiatives in Egypt and Africa for the Transformers business. o Responsible of efficient matric organization with the right reporting and smooth efficient performance. o Setting the KPIs for all topline and bottom-line functions. o o Responsible of profitability mix, portfolio balance and efficient loading of transformers factories in Egypt. o CPV, CRM and CLV for all the customers cross all functions. o Managing team of 6 white collars.

  • Sales and Marketing Team Lead Engineer

    at ABB

    May 2015 - January 2017

    Muḩāfaz̧at al Qāhirah

    o Studying Mega Projects commercially and technically. o Preparing offers for big tenders in all over Africa and Egypt. o Leading Segmentation, Targeting and Positioning for ABB Products for each customers per each market sector. o Putting Marketing Plan for ABB products (Mainly Transformers) for the allocated markets whether the well-established or a white spot markets. o Participating actively in the monthly business reviews from the marketing perspective. o Running a market research for the new goals and strategies. o Initiating accurate tender pipeline for all the offered projects and potential Inquiries. o Risk Review Implementation for the Mega Projects. o Supervision on the bottom-line process for all orders managements and logistics preparations. o Risk Assessment Plan for the big tenders. othe Customer perceived Value ( CPV )

  • Area Sales Manager ( Ghana, Nigeria and Algeria )

    at ABB

    April 2013 - May 2015

    Muḩāfaz̧at al Qāhirah

    o Putting Sales Strategy over Ghana and Nigeria for MV and Trafos (Primary and Secondary Switchgears, KiosKs, HV Disconnector and Transformers). o Creating new opportunities in the market by regular visit to the market and meeting the main customers. o Preparing technical and commercial offers for the PP inquiries. o Enhancing ABB Brand over Ghana and Nigeria. o Increasing Revenues, Order Figures for all ABB production specially PP products. o Envision the new upcoming opportunities and aligning ABB Factories with them. o Gathering Market Data & specifying all the winning factor to increase ABB market Share. o Being Corner Stone and the vocal point between ABB Factories Strategies all over the world and the assigned market. o Putting Tactical and Strategical Marketing Strategies. o Doing Segmentation, Targeting, Positioning for ABB Products in the allocated markets. o oParticipating in doing business plan to open new office in Ghana.


  • Electrical Power and Machines Department

    at Cairo University

    2003 - 2008 (5 years) Muḩāfaz̧at al Qāhirah