• Executive Manager

    at HCH - Slama Group

    January 2016 - at Present

    Gouvernorat de Tunis

    Keens Ice Cream & Keens Café Implementation of a Chain of Ice Cream Coffee Shop & Restaurant business in Tunisia, and plan for North Africa. Business Design & Implementation Process & standards Implementation Operations setting up & Cost Master Project Launching Franchising partnership with Pathe Cinema Project Manager of the first Premium Ice Cream product in Tunisia Setting Up the Go to Market Strategy Manage the product distribution Nationally

  • Chief Operating Officer

    at Global Leveregg - Al Dawlia Pharma Libya

    January 2014 - December 2015


    Establish the new company organization Implement POS & good management process Establish Main KPI’s and regular reporting with Dubai Office Implement the Sales Strategy & the Route to Market for all Libya Market Improve supply Chain and demand plan process (avoid OOS) Leading the international & local team for a better result and new company spirit

  • Project & Marketing Director Cslt

    at Tunisia Holding

    September 2011 - December 2013

    Gouvernorat de Tunis

    Project 1 First Integrated Agro-Food Project in NA, more than 200M€ Project Project 2 Green field Cosmetics and Detergent Project implementation Build Business Models Business & feasibility study elaborated with International Consultants & PWC Business Development & partnership establishing (Al Safi Dairy Group KSA, Beohemija Serbia) Fund Rising contribution Establishing the Sales & Marketing strategy Government negotiations and lobbying for a PPP act Official acquisition of 6000 Ha from the state in Siliana Setting Up of a filling process for Detergent & Home Care in El Kef with Serbian Partner

  • Home Care Category Manager

    at Henkel - Tunisia

    February 2011 - August 2011

    Gouvernorat de Tunis

    Market analysis / Roll up the region strategy to Tunisian Market Reporting the category to the MENA region

  • Marketing Manager & Project Coordinator

    at La Compagnie Fromagère - Délice Holding & Savencia France

    January 2008 - December 2010

    Gouvernorat de Tunis

    Build and apply the marketing and communication strategy: Benchmark, Product Mix, Concepts, Brand, Pricing... Coordinate between different departments (Supply, R&D...) Coordinate between the two shareholders on project progress Leadership & Team Coaching Project Launch with 360° Marketing Deployment Main Achievement: Reaching more than 50% MS of the fresh cheese category after one year Install the brand as a cheese player 3rd Top Of Mind

  • Brand Manager Tunisia & Libya

    at Unilever - Tunisia

    July 2007 - December 2007

    Gouvernorat de Tunis

    Category Analysis & Managing Food Opportunity Launch Reporting the category to the MENA region

  • Brand Manager

    at Gias - Slama Group

    April 2004 - July 2007

    Gouvernorat de Tunis

    Margarine & related products (Local & International Markets) Marketing strategy implementation Coordination between the different departments (Supply, R&D, Sales) Piloting projects and implementing new products Planning, strategy and follow up of marketing operation in local and international markets Sales Analysis and Follow up of commercial and trade actions Perfect Knowledge of local and international markets: Tunisian, North Africa, West African, France, Middle East International Marketing support missions Perfect Knowledge of the intervenient in Tunisian market (Marketing, Communication and media agency, printer…) Main Achievement: +5Pts Local MS +12Pts export Val increase +10Pts in image Performance & Personality

  • Key Account Manager

    at Sogec Tunisia - Impact Group

    July 2002 - September 2003

    Gouvernorat de Tunis

    Launching of the Couponing business with modern trade in Tunisia Part of Impact advertising agency


  • DESS Marketing

    at IAE

    2003 - 2004 (1 year) Nord-Pas-de-Calais

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