CEO • Speaker • Author • Coach • Photographer
Innovator, risk-taker, creative thinker and, above all else, the voice of single-dads everywhere.

For more info on Matt, visit


  • CEO

    at Luxnow LLC

    September 2019 - at Present


    LUXnow was created to provide the best of luxury on one convenient platform - a secure and transparent peer-to-peer marketplace to access and share luxury autos, villas and yachts - when and where you want it. We’re driven by the belief that the combination of community and technology is the intelligent way to experience luxury.

  • Best Selling Author

    at Leader of the Pack Book

    February 2018 - at Present

    New York

    “Leader of the Pack” How a single dad of five led his kids, his business and himself from disaster to success. The Self-Help Book that will change forever the way you look at marriage, divorce, parenting, and leadership.

  • Photography Expert

    at Instagram @Msweetwood

    June 2016 - at Present

    New York

    National TV Photography Guru

  • Business Consultant


    March 2016 - at Present

    New York

    Matt Sweetwood is a social media and personal branding expert and is the U.S. CEO and CRO of beBee, Inc. He is well known for his innovative and transformative ideas in marketing, social media, and business development. With more than 30 years of entrepreneurial experience, Matt is well-known for his innovative and transformative ideas in marketing, social media, and business development. Winner of the 2014 CMO Club President's Award, he has been credited with the reinvention of the modern camera store, as well as the country’s largest in-store photography education. However, by far, his greatest achievement is having raised five successful children to adulthood as a single dad. He is the creator of the Man-Up Project, helping others achieve a BIG life. He is a regular contributor on national TV and to several publications in the social media, photography, business, ethics, politics and parenting arenas. Follow Matt on Twitter @MSweetwood or at

  • CEO U.S.

    at beBee

    July 2016 - December 2017

    New York

    beBee USA King Bee • Successful Personal Branding

  • Chairman of the Board of Directors

    at Aish Center Inc.

    January 2016 - December 2017

    New York

    The Aish Center is New York's premier organization for Jewish culture, learning, community and experience. Our premiere Executive Learning Program is a one-on-one learning session designed for Jewish professionals, who don;t have a lot of free time, and have interest or curiosity about Judaism, Torah, Talmud, Spirituality, Life, improving their relationships or marriages or just finding a better way of living - I like to call it Life Coaching with the help of a Rabbi and God.

  • Chairman of the Board of Directors

    at Josephine Herrick Project

    January 2013 - August 2017

    New York

    Since 1941, the Josephine Herrick Project (formerly RTP), has implemented a broad range of photography programs, providing training, direction and cameras to under-served communities. JHP provides a creative platform, using the power of photography, that inspires and enables individuals to channel their energy in an open and expressive way. This reinforces independence, self-confidence and a sense of accomplishment that rekindles a lasting interest and enthusiasm about life.

  • President & COO

    at Unique Photo, Inc.

    January 1987 - August 2015

    New Jersey

    New Jersey's Largest Camera Store and Photography Education Program and National Photographic Equipment Distributor.


  • Ph.D.

    at Warnborough College

    1997 - 1998 (1 year) Leinster

  • University of Pennsylvania

    at MA Theoretical Mathematics

    1984 - 1986 (2 years) Pennsylvania

  • Rutgers University

    at BA Mathematics

    1980 - 1984 (4 years) New Jersey


  • English Native

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