Berner AE December 2012 - April 2014 Manage the product development process across business functions. Ensure that new product launches are properly planned and executed. Carry out market research; identify new product opportunities.
Manage post-launch success of new products and enhance premium generation of existing products. Use segmentation techniques to target most profitable consumer segments. Manage product life-cycle.
Provide technical support to the sales team. Arrange product demonstrations for end users. Prepare training manuals and conduct regular training for the sales staff.
Research market conditions in local area to determine potential products to be introduced to the market. Analyse competitors' products and prepare technical comparison sheets.
Directs, review and approve new product design and changes. Initiates, implements and follows up product strategies as adapted in the local market. Communicates product strategy to the local sales force.
Coordinates marketing activities
Bachelor of Commerce
1993 - 1996
1992 - 1996
( years) Goālpāra - Assam