Over 15 years of experience in Business Development, Account Management and Marketing within the APAC region. Formulating & implementing business strategies, managing teams in Mainland China, Hong Kong.Digital Marketing Specialist (i.e. Email Marketing/ Social Media/ Website/Ecom/CRM)


  • Senior Business Development Manager (HK/South China)

    at Radica Systems Limited

    January 2019 - October 2019

    Tai Po District

    -Acted as the Head of Sales and managed 2 Business Development Executives  -Responsible for new business development and retention in Hong Kong and South China -Prospected, managed and closed deals of new B2B clients through own network, effective use of social media, events and partnership independently -Managed over 50 existing accounts to grow the client revenue (i.e. Ocean Park/ Chanel/Godiva/Manulife/Prudentia/K11/  Sino Group/Levis/BEA) -Engaged senior-level decision-makers from industries including Retail & E-commerce, Banking & Insurance, Entertainment & Hospitality, Properties; provided new business insights by Data Analysis -Managed the whole sales cycle from lead-inception, prepared proposal and quotation by working with pre-sales and service team together until contract confirmation

  • Business Consultant (HK/ China-Brands & Digital Marketing)

    at Freelance/ Special Project

    January 2017 - January 2019

    Central and Western District

    -Act as a professional consultant to work with clients (mainly SME)  to define, differentiate and position brands to maximize customer relevance and competitive differentiation -An internal and external brand audit is conducted to confirm the current image and generate potential identity and positioning platforms -Conducted market research to identify target markets and assess consumer perceptions, competition, business trends, and product value -Development of the overall brand strategies -Enhance brand awareness by implementing strategic digital marketing solutions on different channels. (i.e. Facebook/ Wechat/ Web/Ads,etc) -Formulate long-term customer loyalty program Significant Highlights -Bees.travel--rebranding to target the younger segment/ revamped the online ticketing system/ designed new loyalty program/ increased new client base by 12% / increased online sales by 8%

  • Senior Customer Development & Account Manager (HK/China)

    at Apsis

    July 2015 - June 2017

    Central and Western District

    -Maintained high retention rate (i.e. over 180%) and new business growth of  over 130  subscription-based corporate accounts in the region (i.e., retails/ hotels/ properties/ financial/ automotive) -Acted as the main point of contact to provide client onboarding training/monthly usage report review/quarterly review/ renewal meeting -Actively identified upselling opportunities  to existing customers by in-depth performance review; used data analysis to introduce new products/ solutions to enhance client performance and boost revenue -Implemented  effective Account Management Plan -Acted as a professional consultant to analyze clients marketing goals and designed digital loyalty program via different channels -Analyzed clients marketing goals and designed digital strategies via different channels (i.e., social media)

  • Senior Business Development Manager (HK/China)

    at J.Walter Thompson-Bridge Advertising Co., Ltd

    February 2014 - February 2015

    Central and Western District

    -In charge of the overall business development in South China -Acted as a consultant to provide brand positioning and strategic marketing services to MNCs in China (i.e., Huawei/Haier/ ANTA Sport) -Conducted in-depth client business’s diagnosis to identify obstacles/unmet opportunities to redefine the brand platform -Collected customer's buying behavior for segmentation -Conducted intensive market research on market sizing/market potential/trends forecasting/competitors analysis/ internal financial resources to develop both short and long-term business plan -Recommended marketing strategies (including digital) and solutions to enhance brand awareness -Formulated loyalty strategies to retain customers Significant Highlights -Achieved company sales' target in less than 6 month -Set up the branch in South China (responsible for recruitment and office setup)

  • Head of Account Management (APAC)

    at WGSN/Ascential

    April 2008 - September 2013

    Central and Western District

    -In charge of the entire book of business in the Greater China region (new business and retention) -Managed 160 corporate accounts in APAC region, portfolio's value was over GBP 3 million -Stationed in Shanghai for 2 years and set up the branch (responsible for recruitment and office setup)  -Led the Account Management Team and Customer Services Team, accountable for its daily operation -Formulated and implemented strategic account management plan to achieve financial target -Coached & trained the AM and CS team to enhance the skillset -Designed and implemented customer engagement plan -Worked with the marketing team and managed all aspects of marketing in the areas of email marketing/ social media/mobile/display and website -Formulated customer loyalty program to achieve over 220% retention rate Significant Highlights -Award of Global Excellence for Outstanding Services---2011,2012,2013

  • Head of Sales

    at Centaline Finance Limited

    February 2006 - December 2007

    Central and Western District

    -Acted as a Sales Team Leader to monitor and drive overall sales performance of the company -Achieved assigned mortgage business target and explored new business network -Led the mortgage sales managers to provide support and coaching -Designed marketing plan to increase revenue by 50% -Built and maintained client relationship/client prospecting (i.e., cold and warm calling) Significant Highlights -Top Team Leader Award---2007

  • Financial Planning Manager

    at HSBC

    December 2000 - December 2005

    Central and Western District

    -Provided financial planning services to high-net-worth customers -Led the entire team (10 junior executives to provide support and coaching -Provided personalized service for this segment of customers to build and maintain good relationships -Promoted investment, insurance, and banking products for optimizing new business opportunities Significant Highlights -Million Dollar Round Table Award--2004


  • Professional Diploma in Finance

    at The University of Hong Kong 

    2002 - 2004 (2 years)

  • BA (Hons) Business Management

    at The Hong Kong Polytechnic University

    1997 - 2000 (3 years) Yau Tsim Mong

Services offered

  • Account Management

    -Strong Account Management Leader; stationed in Shanghai for 2 years as the Head of Account Management and managed a GBP 3 million portfolio with global awards
    -Maintained high retention rate (i.e. over 180%) and new business growth of  over 130  subscription-based corporate accounts in the region (i.e., retails/ hotels/ properties/ financial/ automotive)
    -Implemented  effective Account Management Plan/ classified each account into different segments
    (i. e.  Budget/Core/Key/High Growth and Risky Accounts)/ adopted different  approaches and strategies)
    -Developed Rescue Plan for risky accounts and formulated strategies to reduce churn

  • New Business Development

    -Outstanding track record of consistently beating sales targets.
    -Excellent commercial and technical background with a deep understanding of customer needs and industry trends
    -Extensive experience in China Business; Explore new business market/ operations/networks

  • CRM

    -In-depth knowledge of Customer Relationship Management (CRM)
    -Design and implement strategic Client Success Plan

  • Digital Marketing

    Digital Marketing Specialist (i.e., Email Marketing/ Social Media/ Web/Mobile)


  • English Negotiation

  • Chinese Native