Experience

  • Senior PR & Communications Executive

    at InterContinental Phoenicia Beirut

    May 2019 - at Present

    Beyrouth

    Develop yearly communication strategy aligned with overall marketing objectives Plan and manage yearly PR budget Host familiarisation group press trips and media tours Lead hotel’s art initiatives (e.g. Phoenicia Hotel Art Photo ensuring third successful opening exhibition, origami art exhibition and charity auction portraying the hotel as an art hub) Handle promotional events (e.g. SPA Phoenicia collaboration launch, festive season opening) Participate in award contests (won Best Business Hotel at the Business Traveller Middle East Awards 2019, Lebanon’s Leading Hotel at the World Travel Awards 2018, Lebanon’s Leading Business Hotel 2019 at the World Luxury Hotel Awards 2019 and more) Coordinate media efforts of overseas PR agencies (GCC and UK markets) ensuring strong global placements with an advertising value of around $1 million

  • PR & Communications Executive

    at InterContinental Phoenicia Beirut

    May 2018 - May 2019

    Beyrouth

    Managed PR strategy of marketing and digital campaigns, including but not limited to media relations, communications plan and content creation (e.g. A story about a City and Ready to Parkour generating over 1 million views on Facebook and Define Love ensuring more than $30,000 worth of user-generated coverage) Handled the hotel’s barter agreements and sponsorship deals Initiated strategic partnerships to maintain our position as Lebanon’s leading hotel (e.g. JamaloukiCon, ArabNet, Horeca, etc.)

  • PR & Communications Coordinator

    at InterContinental Phoenicia Beirut

    May 2017 - May 2018

    Beyrouth

    Wrote, edited and translated PR and branding materials (e.g. press releases, factsheets, brochures, speeches, email leaflets and handouts) Built and maintained solid relationships with key journalists and influencers across the region Worked on social strategy and managed social media accounts, increasing Instagram reach over the last two years Prepared regular reports to analyse and evaluate media coverage

  • Communications Intern

    at Custot Gallery Dubai

    September 2016 - January 2017

    Beyrouth

    Wrote bi-lingual press releases Developed printable materials for Dubai Design Week and Abu Dhabi Art Fair Supported media engagement, monitored news flow and produced coverage reports Managed the gallery’s social media platforms and online newsletter Took part in the selection of artworks for upcoming shows

Education

  • Bachelor in Business Administration

    at Universite Saint-Joseph

    2013 - 2016 (3 years) Beyrouth

Languages

  • Arabic Native

  • English Negotiation

  • French Negotiation

  • Spanish Elementary

Hives