Online strategist and Business developer with 10+ years within ecommerce and marketing - B2C and B2B. Experience of working for fortune global 500 companies as well as entrepreneurial start-ups. Founder of award-winning music project and a public speaker on ecommerce and digital development.


  • Head of Digital

    at ATG

    November 2017 - at Present


    Head of all digital sales channels for ATG, i.e. main and sub sites as well as the app. Yearly turnover for these channels surpass 1 billion USD. Responsible for developing and optimizing the customer experience and drive sales. Managing acquisition through SEO, SEM and affiliates as well as Retention through proper and data-driven growth processes. Further more managing product owners on the IT side - aligning roadmap with business plan and company targets. Examples of KPI’s: Turnover, NPS, CVR, ROAS, Site performance and Active customers.

  • Ecommerce Manager

    at Samsung

    June 2014 - October 2017


    Manager for the direct sales of Achievements include launching our e-commerce in 4 nordic countries as well as setting up a local warehouse and logistics flow for the Nordic market. Delivering heavy revenue growth year on year, improved customer experience and optimized marketing communications.


  • Marketing Bachelors Degree

    at Örebro University

    2002 - 2006 (4 years) Stockholm


  • Swedish Native

  • English Negotiation

  • French Elementary