8+years Sales and Customer Marketing experience in FMCG.I am a seasoned and proven performer, with background in sales, category management, trade marketing and project management. I am a member of the prestigious project management institute and a qualified Project Management Professional.

Experience

  • Marketing Manager(Shopper)

    at Guinness Nigeria Plc

    July 2019 - at Present

    Lagos State

    • Delivering activation plans that span the entire shopper’s journey. • Overseeing tracking and reporting of results of various channel marketing campaigns. • Managing brand budgets and maximizing return on investment. • Implementing all Shopper Marketing Strategies, and developing and deploying growth drivers. • Driving product marketing of beer and non-alcoholic categories in various market segments. • Facilitating market acquisition strategies and customer retention plans. • Building strategic relationships with key marketing and commercial Personnel. • Leading planning processes for company's strategic category goals through activity review, and quarterly and monthly one plan. • Championing beer and non-alcoholic winning category solutions within priority channels in collaboration with marketing and channel managers and key account customers. • Leveraging value-added executions and driving a positive ROI for all investment. •

  • Category Manager

    at Guinness Nigeria Plc

    November 2015 - June 2019

    Lagos State

    • Led strategy development and Implementation for BTL activities for assigned categories. • Orchestrated joint up business plans, developed channel strategies, and managed channel mix. • Designed and led promotion planning specific to customer needs and developed activity calendar. • Ensured appropriate promotion governance and delivery of promotion objectives. • Developed performance course correction, and engineered the business performance meeting in line with strategic business objectives. • Designed and implemented commercial plan for new products thereby creating new consumption channels and occasions for revenue generation. • Provided insight on market trends with respect to products and leveraged new opportunities for sales and revenue. • Led promotion planning specific to customer needs and developed activity calendar. • Ensured appropriate promotion governance and delivery of promotion objectives.

  • Commercial Planning and Activation Manager

    at Guinness Nigeria Plc

    July 2013 - October 2015

    Lagos State

    • Executed category plans that delivered return on investment with a minimum of 10% ROI. • Developed and executed channel strategy which drove increase distribution and sales volume. • Executed trade communication of all trade promotions and activation to concerned channel members • Created and implemented customer marketing strategy that enhanced secondary sales in applicable channels. • Initiated route to market strategies that satisfied customer needs through customer and shopper insights. • Ensured the success of all below the line activities for Malta Guinness and non-alcoholics. • Managed portfolio budget for customer activities. • Organized and executed all commercial and trade marketing activities, events and exhibitions to drive incremental volume. • Designed and reviewed customer investment plan in line with customer needs and business strategic objectives. • Defined outlets execution standards, and ensured these standards meet customers’expectation.

Education

  • Executive Program in Digital Marketing

    at Upgrad/Cambridge

    2018 - 2018 (1 year)

  • Certificate of attendance

    at Harvard Continuing Education Centre

    2016 - 2016 (1 year) Massachusetts

  • Degree

    at University of Agriculture, Abeokuta

    2003 - 2008 (5 years) Ogun State

Languages

  • English Native

Hives