21 years experience in developing, integrating, leading and managing growth strategies, teams, associated channels ensuring sustainable, profitable, growing business for best team & organization wins.


  • Franchise Director

    at GE Healthcare

    July 2019 - at Present


    An executive leading GE Healthcare108 M$ franchise in Eastern Growth Markets, Reporting to the EGM President. Leading 9 business managers & a direct GE team of 60 plus 100 indirect. I Provide the overall direction of the franchise; developing and implementing growth strategies & innovative models with full P&L, channel partners, culture, equity, people responsibilities & management. • Engineered 4 business models transforming head wind market dynamics into tailwinds, growing revenues by 17 m$ & 54%CM • Created 2 new revenue streams; adding 5 M$ /Y • Unleashed potential of 2 business units adding 6 to 10 M$ / year • Restructured team into specialized commercial model saving 14% base cost, getting closer to customers & +5 points win rate • Boosting local manufacturing JV, to enhance productivity

  • Area Manager

    at Siemens Healthineers

    June 2014 - July 2019


    A senior Leader of Siemens Healthineers 100 M$ business in assigned countries within ME, South and East Africa. Reporting to IVD VP & Siemens CEO. Leading a team of 8 Business managers, Commercial, finance controllers, CRM, Quality & regulatory, business development & 100 indirect I provide the full direction of the franchise including strategic operational plan, resources allocation, channel management, budgeting, P&L. MBR, QBR, customer excellence and CRM tools activation. • 20% CAGR Revenue growth & 28% CAGR EBITDA • 100% Past dues target achievement & managing 1.76 working capital ensuring optimal cash flow. • Innovated 3 new business models, contributed to 20% of revenue and 25% of profitability • Restructured team to come closer customers reducing base cost by 10% • Awarded highest EMA comparative growth in FY16 & FY17. World’s highest growth in Q1 FY19! • Awarded CEMEA best team leadership in FY16 (KPIs / SFE)

  • Regional Business Director

    at Anglo-Arabian Healthcare Management company

    January 2014 - June 2014


    Anglo Arabian Healthcare is a 1.3 billion AED healthcare management company acquiring, merging and operating wide network of hospitals, clinics, pharmacy, Medical insurance facilities, CME and diagnostic centers in ME and North Africa. I managed overall business as an executive board member leading the franchise in MENA region. • Launched 3 new business segments driving EBITDA • Built 3 strategic alliances reducing costs & propel revenues • Integrating AXA insurance company enhancing portfolio and product mix.

  • Regional Sales and Marketing Manager

    at Becton Dickinson Inc

    June 2011 - January 2014


    I lead the integration and business setup of the newly acquired franchise in MENA region • I expanded business in 18 new countries • I built a team of professionals (sales, marketing, clinical, biomedical engineers, etc.) and a network of business partners and distributors. • I grew revenues from 1 to 14 M$, 65% Est. EBITDA • 65% market share driven by strategic marketing initiatives changing the market perception toward cervical screening acceptance. • I started the region first ever government adopted screening program through strategic alliances with: - MOH governments, Pharmaceutical companies & Private laboratories. • I developed the region first Cyto-pathology learning academy utilizing the developed key opinion leaders to expand differentiation and business accordingly. • I`ve received the following awards: - World`s fastest selling cyto-pathology lab automation - Creating and managing the world’s role model partner management system; adopted by BD as a standard

  • Country Sales Manager

    at Smith and Nephew Medical UK

    January 2009 - June 2011

    Minţaqat ar Riyāḑ

    The world`s biggest multinational medical equipment’s` co. for Advanced wound management • I grew business by 80%; overachieving the targets driven by: - Re-launching existing products - Market expansion, differentiation and developing customer loyalty; establishing the 1st Saudi wound care academy

  • Product Marketing Manager

    at AstraZeneca Pharmaceutical company

    April 2003 - January 2009

    Minţaqat ar Riyāḑ

    I managed to drive a paradigm market shift into new perception in treating Asthma. This resulted in successful launch of the product helping the sales team to secure 70% IMS market share with 80% profitability! Awarded best marketer for 2016 & 2017

  • Senior Medical Representative

    at Novartis Pharmaceutical co.

    July 1999 - April 2003

    Muḩāfaz̧at al Iskandarīyah

    NOVARTIS is the World`s 3rd biggest pharmaceutical company • Awarded country best consistent achiever for 2001 & 2002 growing revenues by +60 with highest market share (IMS) • Awarded role model for SFE KPIs achievement for 2001 & 2002 • I Set a record in selling the category most expensive products to MOH.


  • Executive General Management

    at Harvard Business School

    2011 - 2013 (2 years)

  • Business Administration

    at The American University in Cairo

    2000 - 2003 (3 years) New York

  • Veterinary Medicine and Surgery

    at Alexandria University

    1994 - 1999 (5 years) Muḩāfaz̧at al Iskandarīyah


  • Arabic Native

  • English Native

  • French Elementary