at KINO INTERNATIONAL
August 2019 - at Present
- Reporting to Global Business Director - Management of personal care brands (Ellips, Ovale, Sasha, Sleek Baby) - Management of the distributors in 61 countries (Southern Europe, Middle East, North Africa, East Africa)
GENERAL SALES MANAGER
at IMC LTD.
May 2017 - June 2019
- Reporting to Partners - Determination and management of personal care and food brands strategy and sales organization (GNC, Eros, Uber, Whiteglo, Renee, Platonik, Bodyever, Efsina, Bompi, Yaşamsal) ) - P&L responsibility of the division - Management of 15-person sales team, 2-person merchandising team - 1 national key account, 400 pharmacy, 100 perfumery, 1500 local market, 50 wholesaler and 11 distributor management - 6.000.000 TL. turnover management
at REBUL COSMETICS
May 2013 - May 2017
- Reporting to General Manager - Determination and management of the general brands strategy (Rebul, Colors, Angie Hot, Eros) - P&L responsibility of the division - Management of 3-person marketing and commercial marketing team, 25-person sales team, 10-person beauty advisor team and 10-person merchandising team - 6 national key account, 200 pharmacy, 150 perfumery, 2500 local market, 100 wholesaler and 13 distributor management - 31.500.000 TL. Turnover management, starting with 7.000.000 TL. turnover. - Sales of 570.000 units of products increased to over 2.000.000 units of products in 3 years. - Organization of Loyalty Club for traditonal channel customers with annually sales performance.
SALES & MARKETING MANAGER
at KOPAS COSMETICS
May 2010 - May 2013
- Reporting to General Manager - Determination and management of the general brands strategy (Revlon, İvola, Alix, American Crew) - Management of 2-person marketing team and 15-person sales team - Education and trade marketing activities in hairdressing salons - 1.000 hairdressing salon, 40 wholesaler and 8 distributor management - 10.000.000 TL. turnover management, starting with 2.500.000 TL. turnover - Launch of Revlon brand successfully completed with 500 selling points. - Launch of American Crew brand successfully completed with 200 selling points - Sales of Ivola and Alix brands’ unit of products increased over %100 in 2 years. - Organization of Loyalty Club for traditonal channel customers with annually sales performance.
at GERÇEK KOZMETİK LTD.
May 2008 - May 2010
- Reporting to General Manager - Determination and management of the general brands strategy (L’oreal Natural Sea Beauty) - Management of skin care products in 126 A+ perfumery stores with 25-person beauty advisor team and 3-person sales team. - Trade marketing activities in sales points - Distribution of John Frieda brand in perfumery channel - 1 national key account, 150 perfumery and 5 distributor management - 4.000.000 TL. turnover management, starting with 1.000.000 TL. turnover - Launch of Natural Sea Beauty brand successfully completed in 2 years with 150 selling points.
GENERAL MANAGER & FOUNDING PARTNER
at COSMOEGE KOZMETİK LTD.
August 2006 - April 2008
-Distribution of Kiss, Rapunzel ve Wella clariol brands in haircare channel in Aegean region. (hair, hairdye, haircare, artificial nails, nail care) - Distribution of Hydroderm, Cecedille, Broadway ve Vitry brands in pharmacy channel (skincare, artificial nails, nailcare) -Management of 6-person sales team, 3-person beauty advisor, 3-person general administration team -Finance Management of the company - 1 retail, 100 pharmacy, 20 perfumery and 300 hairdressing salon management - 1.500.000 TL. turnover management - in 1 year international and national brands’ distribution completed in the region with different channels.
PUBLIC DIVISION MARMARA REGIONAL SALES MANAGER
at LOREAL TURKEY
January 2004 - July 2005
- Reporting to Sales Director - Sales organization of 8 L’oreal sub brands in Marmara area in all channels (make up, skincare, hairdye, haircare, shampoo) -Management of 4-person direct sales team, 8-person distributor sales team, 15-person merchandising team - 6 national key account, 100 pharmacy, 50 perfumery, 1.000 local market, 50 wholesaler and 3 distributor management - 14.500.000 TL. turnover management, starting with 11.000.000 TL. turnover - Successfully completed organization of dividing the sales team and sales channel as national key accounts and traditional channel as the leader of the project reporting to general manager of the division. - The launch of Garnier brand with the success of 1.000.000 units of product sales in 8 months. - Organization of Loyalty Club for traditonal channel customers with annually sales
ACTIVE COSMETICS MARMARA REGIONAL SALES MANAGER
at LOREAL TURKEY
May 2002 - December 2003
- Reporting to Sales Director - Management of 4-person sales team in Marmara pharmacy channel - 500 pharmacy management - 9.000.000 TL. turnover management, starting with 5.000.000 TL. turnover. - Organization of Loyalty Club for traditonal channel customers with annually sales performance. - İncreasing the units of products sales over %75 in 1 year.
ACTIVE COSMETICS SALES REPRESENTATIVE
at LOREAL TURKEY
September 2000 - April 2002
- Reporting to Sales Director - Managing 100 Pharmacies in Marmara Region - 1.200.000 TL. turnover management, starting with 600.000 TL. turnover - İncreasing the units of products sales over %85 in 1 year.
BACHELOR'S DEGREE BUSINESS ADMINISTRATION
at MIDDLE EAST TECHNICAL UNIVERSITY
1995 - 2000 (5 years) Ankara
HIGH SCHOOL DIPLOMA
at KADIKOY ANATOLIAN HIGH SCHOOL
1988 - 1995 (7 years) İstanbul