Experience

  • REGIONAL HEAD

    at KINO INTERNATIONAL

    August 2019 - at Present

    İstanbul

    - Reporting to Global Business Director - Management of personal care brands (Ellips, Ovale, Sasha, Sleek Baby) - Management of the distributors in 61 countries (Southern Europe, Middle East, North Africa, East Africa)

  • GENERAL SALES MANAGER

    at IMC LTD.

    May 2017 - June 2019

    İstanbul

    - Reporting to Partners - Determination and management of personal care and food brands strategy and sales organization (GNC, Eros, Uber, Whiteglo, Renee, Platonik, Bodyever, Efsina, Bompi, Yaşamsal) ) - P&L responsibility of the division - Management of 15-person sales team, 2-person merchandising team - 1 national key account, 400 pharmacy, 100 perfumery, 1500 local market, 50 wholesaler and 11 distributor management - 6.000.000 TL. turnover management

  • DIVISION MANAGER

    at REBUL COSMETICS

    May 2013 - May 2017

    İstanbul

    - Reporting to General Manager - Determination and management of the general brands strategy (Rebul, Colors, Angie Hot, Eros) - P&L responsibility of the division - Management of 3-person marketing and commercial marketing team, 25-person sales team, 10-person beauty advisor team and 10-person merchandising team - 6 national key account, 200 pharmacy, 150 perfumery, 2500 local market, 100 wholesaler and 13 distributor management - 31.500.000 TL. Turnover management, starting with 7.000.000 TL. turnover. - Sales of 570.000 units of products increased to over 2.000.000 units of products in 3 years. - Organization of Loyalty Club for traditonal channel customers with annually sales performance.

  • SALES & MARKETING MANAGER

    at KOPAS COSMETICS

    May 2010 - May 2013

    İstanbul

    - Reporting to General Manager - Determination and management of the general brands strategy (Revlon, İvola, Alix, American Crew) - Management of 2-person marketing team and 15-person sales team - Education and trade marketing activities in hairdressing salons - 1.000 hairdressing salon, 40 wholesaler and 8 distributor management - 10.000.000 TL. turnover management, starting with 2.500.000 TL. turnover - Launch of Revlon brand successfully completed with 500 selling points. - Launch of American Crew brand successfully completed with 200 selling points - Sales of Ivola and Alix brands’ unit of products increased over %100 in 2 years. - Organization of Loyalty Club for traditonal channel customers with annually sales performance.

  • BRAND MANAGER

    at GERÇEK KOZMETİK LTD.

    May 2008 - May 2010

    İstanbul

    - Reporting to General Manager - Determination and management of the general brands strategy (L’oreal Natural Sea Beauty) - Management of skin care products in 126 A+ perfumery stores with 25-person beauty advisor team and 3-person sales team. - Trade marketing activities in sales points - Distribution of John Frieda brand in perfumery channel - 1 national key account, 150 perfumery and 5 distributor management - 4.000.000 TL. turnover management, starting with 1.000.000 TL. turnover - Launch of Natural Sea Beauty brand successfully completed in 2 years with 150 selling points.

  • GENERAL MANAGER & FOUNDING PARTNER

    at COSMOEGE KOZMETİK LTD.

    August 2006 - April 2008

    İzmir

    -Distribution of Kiss, Rapunzel ve Wella clariol brands in haircare channel in Aegean region. (hair, hairdye, haircare, artificial nails, nail care) - Distribution of Hydroderm, Cecedille, Broadway ve Vitry brands in pharmacy channel (skincare, artificial nails, nailcare) -Management of 6-person sales team, 3-person beauty advisor, 3-person general administration team -Finance Management of the company - 1 retail, 100 pharmacy, 20 perfumery and 300 hairdressing salon management - 1.500.000 TL. turnover management - in 1 year international and national brands’ distribution completed in the region with different channels.

  • PUBLIC DIVISION MARMARA REGIONAL SALES MANAGER

    at LOREAL TURKEY

    January 2004 - July 2005

    İstanbul

    - Reporting to Sales Director - Sales organization of 8 L’oreal sub brands in Marmara area in all channels (make up, skincare, hairdye, haircare, shampoo) -Management of 4-person direct sales team, 8-person distributor sales team, 15-person merchandising team - 6 national key account, 100 pharmacy, 50 perfumery, 1.000 local market, 50 wholesaler and 3 distributor management - 14.500.000 TL. turnover management, starting with 11.000.000 TL. turnover - Successfully completed organization of dividing the sales team and sales channel as national key accounts and traditional channel as the leader of the project reporting to general manager of the division. - The launch of Garnier brand with the success of 1.000.000 units of product sales in 8 months. - Organization of Loyalty Club for traditonal channel customers with annually sales

  • ACTIVE COSMETICS MARMARA REGIONAL SALES MANAGER

    at LOREAL TURKEY

    May 2002 - December 2003

    İstanbul

    - Reporting to Sales Director - Management of 4-person sales team in Marmara pharmacy channel - 500 pharmacy management - 9.000.000 TL. turnover management, starting with 5.000.000 TL. turnover. - Organization of Loyalty Club for traditonal channel customers with annually sales performance. - İncreasing the units of products sales over %75 in 1 year.

  • ACTIVE COSMETICS SALES REPRESENTATIVE

    at LOREAL TURKEY

    September 2000 - April 2002

    İstanbul

    - Reporting to Sales Director - Managing 100 Pharmacies in Marmara Region - 1.200.000 TL. turnover management, starting with 600.000 TL. turnover - İncreasing the units of products sales over %85 in 1 year.

Education

  • BACHELOR'S DEGREE BUSINESS ADMINISTRATION

    at MIDDLE EAST TECHNICAL UNIVERSITY

    1995 - 2000 (5 years) Ankara

  • HIGH SCHOOL DIPLOMA

    at KADIKOY ANATOLIAN HIGH SCHOOL

    1988 - 1995 (7 years) İstanbul

Languages

  • English Negotiation

Hives