Experience

  • ECOMMERCE PRODUCT MANAGER

    at Amazon Marketplace

    June 2017 - at Present

    Tel Aviv District

     Built my own product and brand; completed product life-cycle, from conception to release.  Ensured the success and growth of my product by detailing roadmap, product requirements and strategy.  Performed in-depth analysis and research of customer requests, competitor capabilities, and industry trends.  Define KPIs, performed A/B testing, Implemented changes to assess, grow and maximize KPIs.  Managed marketing and advertising, ran daily PPC campaigns on Amazon and Facebook.  Increased Inbound Traffic by up to 70%, sales by 45% while keeping on positive ROI.

  • SENIOR SOFTWARE QUALITY ASSURANCE ENGINEER

    at Preempt

    July 2018 - June 2019

    Tel Aviv District

     Worked for a fast-moving startup in an agile environment, as part of a distributed scrum team.  Actively participated in daily scrum meetings and sprint planning, reported directly to the CTO.  Designed, planned, and executed test setups for new features; Ensured all requirements are met.  Divided large epics into smaller user stories, valuated and prioritized tasks accordingly using JIRA.

  • TECHNICAL RELEASE ENGINEER

    at Checkpoint, EA team

    July 2016 - July 2018

    Tel Aviv District

     Managed multiple beta-products, in aspects of release and deployment.  Served as the main point of contact between 120 clients and the company, provided all levels of support.  Maintained strong relationships with customers, accountable for customer satisfaction and ensure their success.  Visited Independently at customer’s sites every 2-3 weeks.  Led projects for beta-products to successful completion, prior they were released to the market.  Managed the project timeline; Appointed ideal customers; Planned deployment procedure; Collected feedback and metrics; Point on improvements by learning customers’ needs. Reduced project time by 40%.  Led POCs for new beta products and features on the field, performed presentations and answered questions.  Negotiated and created transparency with cross-functional teams in order to achieve common goals.  Collaborated across multiple global functional areas - product management, Engineering, QA, Sales and Support.

  • SOFTWARE QUALITY ASSURANCE ENGINEER

    at Checkpoint

    July 2015 - July 2016

    Tel Aviv District

    Wrote and executed manual test plans for high-intensity environments.

  • INTEGRATION ENGINEER

    at Rafael/Amarel

    January 2013 - July 2015

    Tel Aviv District

     Provided professional services for Rafaels’ products, to the defense industries in Israel.  Led training in the field to technical and non-technical audiences; provided solutions for issues.  Ensure customer receives the up-most value of Rafaels’ products.

Education

  • Customer communication

    at “Barry Katz Ltd”

    2018 - at Present (2 years) Tel Aviv District

  • none

    at Open University

    2016 - 2017 (1 year) Tel Aviv District

Languages

  • Hebrew Native

  • English Negotiation

Hives