Experience

  • Head of International Social-Media

    at Civilian working for the IDF

    August 2017 - February 2019

    Tel Aviv District

     Formulating the IDF's strategy on social networks for international audiences and across 3 languages (English, French, Spanish) with more than 10M followers  Managing the IDF brand on all major social media platforms and websites  Establishing and maintaining relationships with other worldwide military forces  Devising strategies of combating the delegitimization of the IDF online  Establishing a framework for digital communication during crisis and preparing the IDF Spokesperson’s Division for times of war and other emergencies  Managing more than 20 soldiers and officers

  • Crisis Management & Strategic PR Consultant, High Tech Industry

    at Ronen Tzur Communication and Strategy

    September 2015 - June 2017

    Tel Aviv District

     Building strategic plans  Specialize in crises management, handling strategic moves and sensitive situations  Directing public relations campaigns  Counsel and advice executives from multiple high tech companies on PR matters  Responsible for initiating stories to the Israeli, International, and Interactive media  Escorts and briefs senior officials before media appearances

  • Public Relations Consultant

    at Ben Horin & Alexandrovitz Strategy and Communication

    September 2014 - September 2015

    Tel Aviv District

  • Public Diplomacy Coordinator

    at Ministry of Aliyah and Immigrant Absorption

    September 2012 - September 2014

    Jerusalem

     Strengthen the Ministry of Aliyah and Immigrant Absorption influence and interests abroad  Building diplomatic interaction with the public  Creating internationally relationships  Implement the ministry public diplomacy strategy, including organizing events, in-person meetings and roundtable  Writing speeches and present them abroad and in Israel

  • Reporter

    at Avantgarde Magazine

    September 2012 - September 2013

    Central District

Education

  • MASTER DEGREE

    at International Relations, Majoring in International Economy

    2014 - 2016 (2 years) Jerusalem

  • BACHELOR DEGREE

    at Government, Diplomacy and Strategy

    2011 - 2014 (3 years) Central District

Languages

  • English Native

  • Hebrew Native

  • French Conversation

Hives