Experience

  • Start-up Mentor

    at Istanbul Technical University Incubation Center

    August 2019 - at Present

    İstanbul

    Helping Start-ups refining their business model, designing go-to-market strategies, business development & sales tactics and marketing plans

  • Head of Strategic Marketing & Communications

    at Borusan Logistics

    November 2017 - May 2019

    İstanbul

    Tasks/Achievements Established and headed Strategic Marketing & Communications Unit (9 FTE) functioning in marketing strategy building, marketing communications and CRM, reporting to the General Manager Delivered the Customer Platform in MS Dynamic Cloud for over 100+users in 3 months time with €400mio pipeline and 200+ contracts, designed the analytical segmentation model for 7K clients Formulated the company-wide marketing strategy, defined the sector verticals and value propositions which target %15 and %35 CAGR in revenue and EBITDA Generated 1500+ B2B leads and €500K+ revenue via 360 marketing campaigns

  • Senior Manager, Advisory Services

    at Ernst & Young

    December 2012 - November 2017

    İstanbul

    Tasks/Achievements Delivered 40+ projects in Ernst & Young Strategy & Operation Advisory Services in total and completed 25 as a project manager Specialized in corporate strategy, strategic & business plans, operating model design, business process re-engineering and customer experience Achieved fast track career progress (senior cons. to senior mng. in 3.5 yr.) Initiated and launched first-time automotive sector go-to-market strategy resulted in $600K+ sales from a single client, entitled to 'Advisory Automotive Sector Leader' Outperformed sales targets by 2x, 3x and 2.5x in 3 years and hold 2nd position in sales and delivery figures across manager and senior manager level

  • Segment Manager

    at Henkel

    November 2006 - September 2011

    İstanbul

    Experienced both technical and commercial roles in automotive and general industry SBUs in Industrial Adhesives Business Units. Key responsibilities; P&L mng., key account mng., product mng. and international business development Achieved exceptional annual growth rates of 45% and 44% ('09-'11) and rated as' Top Performer' Successfully launched new products and took new manufacturing lines into operation in automotive clients included leading global organizations such as Toyota and Honda

  • Co-Director

    at OR-AN Engineering Company

    March 2005 - November 2006

    Mersin

    Managed all business activities of a family run company with revenue of € 600K and assisted in building a new market strategy to deliver a 30% increase YOY

  • Project Engineer

    at Procter & Gamble

    November 2004 - February 2005

    Lazio

    Selected in a global internship program and developed an innovative laundry product at the Global R&D Centre, Rome/Italy

Education

  • MBA

    at University of Nottingham Business School

    2011 - 2012 (1 year) Nottingham

  • Chemical Engineering

    at METU

    1999 - 2004 (5 years) Ankara

Languages

  • English Native

  • Turkish Native

Hives