Experience

  • Industrial Equipment Sales Manager, Puerto Rico, Cuba & Virgin Islands

    at Rimco LLC

    May 2019 - at Present

    San Juan

    Design and apply annual business plan. ▪ Prepare forecasts. ▪ Plan advertising and marketing events which includes social media, radio, press, tv and conventions. ▪ Prepare industry segmentation and trade visit targeting. ▪ Prepare business proposals for private and government entities. ▪ Revise trimestral and annual business reviews. ▪ Structure and design KPI’s performance. ▪ Prepare month closing estimates for senior management. ▪ Develop monthly PNL. ▪ Responsible for logistic costs of land and sea transportation of the equipment and its final delivery. ▪ Analyze itineraries and coverage according to the business plan opportunities and growing industries on market. ▪ Supervise employees in charge. ▪ Visit trade to guarantee service and identify potential business opportunities.

  • Key Account Manager

    at Puerto Rico Supplies

    August 2016 - November 2018

    Bayamón Municipio

    Assign annual plan Sales Target for each account and categories. ▪ Management of 2 accounts, representing $30MM of sales in PR market. ▪ Indirect supervision of 6 sales supervisors and 150 sales representative. ▪ Monthly prepare Business Reviews and structure analysis to monitor accounts performance. ▪ Assign incentives per account according to sales target achieved and programs assigned. ▪ Follow up on PNL and shopper investments per account. ▪ Develop front end / back end management in all categories. ▪ Incorporate new products. ▪ Prepare proposal focused on the optimum increasement of each account, which includes: perfect price, exhibition and category. ▪ Maintain the account cash flow, by following up with Credit & Collection Department. ▪ Communicate the negotiation to the Sales Supervisors & Sales Representative for them to execute as per directed. ▪ Visit Trade monthly to assure right execution.

  • Key Account Manager

    at Mondelez International

    May 2015 - July 2016

    San Juan

    Manage over fifteen accounts representing a total of $5MM of sales in PR market. ▪ Manage and develop for convenience (gas station) stores account, such as, To Go, Total, Puma VP Petroleum and Gama Group, increasing customers annual sales from 8% to 15%. ▪ Assign annual plan Sales Target for each account. ▪ Develop, present and implement plan goals for all year aligned with Sales target and Marketing strategies. ▪ Assure execution with Trade Support of Marketing initiatives on a 360 plan, including TV, radio and press. ▪ Prepare Business Reviews on a monthly and trimester basis. ▪ Structure analysis to monitor accounts performance. ▪ Incorporate new products. ▪ Prepare proposal focused on the optimum increasement of each account, which includes: perfect price, exhibition and category. ▪ Maintain the account cash flow, by following up with Credit & Collection Department.

  • Sales Supervisor

    at Mondelez International

    February 2008 - April 2015

    San Juan

    Assign and supervise cross-merchandising: verify products stock, visual presentation of merchandise, new displays, marketing/promotions, customers relationship and sales figures reports. ▪ Supervise a group of up to 25 employees, representing approximate 300 convenience stores (gas station), 35 supermarkets, and other retail stores. (Total sales of $3MM) ▪ Identify sales opportunities and build awareness toward products. ▪ Build and achieve Project Avengers implemented in all Puerto Rico convenience (gas stations) stores, incrementing and executing the strategy, visibility, price and sales on Down the Trade channel. ▪ Verify Front End organization including cleaning, product rotation and organization to attract consumers. ▪ Identify better product positioning and secondary opportunities to increase sales ▪ Validate adequate client stock within his sales frequent rotation.

  • Sales Representative

    at Mondelez International

    July 2004 - January 2008

    San Juan

    Identify potential new customers in down the trade channel, particularly convenience stores (gas stations), for brand positioning. ▪ Offer complete Sales Service, as per assigned, for 25 independent gas stations, 30 supermarkets, and other retail stores. (Total sales of $500K) ▪ Cross-merchandising execution: served as valuable interface between updating new orders, products’ stock, and visual presentation of merchandise, new displays, marketing/promotions, customers relationship, and sales figures reports. ▪ Identify sales opportunities and build awareness toward products. ▪ Meet with clients to agree delivery dates and completing the necessary paperwork. ▪ Front End organization including cleaning, product rotation and organization to attract consumers. ▪ Negotiate better product positioning and secondary opportunities to increase sales. ▪ Maintain client relation giving high quality service and satisfying their needs.

Hives