• Head of Sales , MArketing & Distribution

    at Dayouon Trading & Investment Compnay

    October 2017 - at Present


    Some of my responsibilities are as follow : leading the company and ensuring all employees are into the company vision, 1- Ongoing planning & implementing short term objectives in order to achieve the company long terms Business strategies & objectives. 2- Devising a 5 years plan & working with other board members to oversee its implementation. 3- I prepare & implement comprehensive business plans to facilitate achievements. ( on going) 4- Make sure the yearly Building blocks is on place & being implemented as per plan in terms of ( Timing, Budget & executions) 5-Controlling Budget & optimizing expenses. 6- Formulating policies, Monitoring & motivating my team. 7- Managing operational Costs. Implementing & designing GTM model. 8- Responsible for Supply chain and to make sure that we always are having sufficient Stock covering.

  • Country Sales & Distribution Manager

    at Petra trading & Investment Compnay

    August 2015 - at Present

    Muḩāfaz̧at `Ammān

    This role is to manage portfolios of different principals : Gillette, Oral B. Crest, Duracell, 3M Kellogg's & Pringles, 1. Developed the go to market strategy for all channels, identify and leverage synergies and evaluate each channel’s growth potential and set needed financial and human resources accordingly. 2. Preparing market plans & IMPs by using the right BB. 3. Set sales targets with respect to Key business Drivers (KBD), Advanced Collaboration Plans (ACP), and Extra Visibility Plans and track results regularly to ensure meeting the targets. 4. Lead negotiations with Principals regarding investment strategies and budgets. 5. Prepare and analyze market intelligence reports via awareness of market trends, understanding of upcoming customer initiatives and monitoring regional competition. 6. Develop a strategic relationship with Customers, conduct frequent market visits and lead the business review meetings with them.

  • Regional TM&D Manager - West Africa

    at YOSICOM

    April 2011 - June 2015


    This position is in charge of delivering a yearly turnover of USD 55 million, I am reporting to the CEO and overseas two teams: 1- Trade marketing Team, and consist of 2 marketing managers who manage, between them, 8 marketing executive. 2- Sales operation team, and consist of 2 sales Manager who manage, between them, 4 sales supervisors, 2 account executive & 22 Sales Representatives. Accomplishments:. • Restructured the whole team into channels. created & Implemented a strategic marketing plan which was the starting of the turnaround performance across the region. • Delivering sales targets, coaching and training the team members and working closely with trade & sub distributor • Achieved a growth of 22%+ by increasing the yearly turnover from USD 45 million to USD 55 million in 2013.

  • Business Development Regional Manager

    at Media Solution - GCC

    June 2008 - December 2010

    Capital Governorate

    This role was in charge of managing KSA & Bahrain markets, consist of 2 regional managers ,2 account managers & 1 sales manager. I was reporting to the Head of marketing GCC. • Implemented at the 1st time in Bahrain the second hand car magazine( Dealz4weels). • provided the highest level of services and responsiveness to the needs of companies. Ensured reliability and consistency for each project dealt with. • Launched a new way of Media innovation( Luminous Media ) at the 1st time in GCC on 2009. • Sold out our innovation idea to the biggest organizations across GCC such as: (F1 Bahrain – Zain Saudi - Batelco Bahrain – Costa Coffee Bahrain; Ministry of Defense Bahrain & many others). • Implemented at the 1st time in GCC the Holo Display ( rare projection screen) that was in Batelco Bahrain on 2009.

  • Country TM&D Manager

    at British America Tobacco

    March 2006 - May 2008

    Capital Governorate

    This position was in charge of delivering a yearly turnover of USD 15 million and reporting to the Regional TM&D manager ( Oman, Qatar & Bahrain) my key responsibilities was on sales, distribution & marketing , profit & market share for Bahrain Accomplishments: • Achieved Sales Turnaround in Bahrain by achieving a growth of + 11.2% • Successful launched for HOD in the market. • Assisted in developing Bahrain portfolio and pricing model for the country & implemented it as per agreed plan. Decreased and controlled M.Jala( BAT Distributor) company credits & payments. • Managed stock level & orders by working closely with GCC supply chain manager & BAT Factories. • Established direction and clear goals to the TM&D team consistent with the company’s vision & strategy.

  • TM&D Manager

    at British American Tobacco

    June 2005 - March 2006

    Al Minţaqah ash Sharqīyah

    This role was in charge of managing the Eastern distribution and trade marketing team of BAT, in this role, I was reporting to the Regional Manager, and managing a team of 4 Sales Supervisors, 2 TMR,s and & 20 sales representatives. • Successfully launched HOD in the region. Improved availability ,visibility & stock level in outstation areas. Increased BAT market share in the region by 2.3%.

  • TM&D Manager - South & North

    at British American TObacco

    April 2003 - June 2005

    Makkah Province

    I was responsible for Sales, distribution, profit and Market share for South & North Regions • Achieved a growth in both Regions ( +4.1% in south & +3.2% in north). • Was managing 5 branches across the 2 regions ( Tabouk,Madina,Qassim, Abha & Jizan). • Managed a team of 45 consist of 5 branches managers,5 Sales Sps , 6 TMR,s & 29 sales reps & reported to the Regional manager of ( North, South & West).

  • TM&D Manager

    at British American Tobacco

    April 2000 - March 2003

    Minţaqat ‘Asīr

    Managed the TM&D operations and strategy in the RegionI was leading a team of 2 Branches manager, 2 Sales Supervisors, 4 Trade marketing Reps & 18 Sales representatives, and reported to the regional manager of (North, South & West).

  • TMR

    at British American Tobacco

    August 1998 - November 2000

    Al Asimah Governorate

    I was reporting to the Trade Marketing supervisor and my responsibility was implementing the marketing agreed plans of B.A.T products in Arab sector by working closely with the sales teams of 2 distributors ( 4 sales supervisors & 10 DR’s) ,Duties Include motivating my team.


  • Carrefour Academy

    at P&G

    2016 - 2017 (1 year) Centre

  • Supply Chain Management

    at BAT School

    2006 - 2006 (1 year) Dubayy

  • CS1

    at BAT

    2002 - 2003 (1 year) Dubayy

  • Microsoft Applications

    at New Horizon

    1998 - 1999 (1 year) Al Asimah Governorate

  • bachelor degree

    at Arabian University of Beirut

    1989 - 1993 (4 years) Beyrouth

  • ESL

    at (AUB) American University of Beirut

    1991 - 1992 (1 year) Beyrouth


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