Experience

  • CMO

    at My-Sign

    March 2016 - at Present

    Dubayy

    • Product Manager • Developed investor presentation and helped raising ~$1.2m in 2 rounds from individuals and strategic holdings • Create the digital marketing and user acquisition strategy • Develop and execute the social media strategy and the digital advertising investments • In the process of creating a monetization strategy

  • Start-ups Mentor

    at All In Action

    March 2016 - at Present

    Metropolitana de Santiago

    • Provide mentorship to the Social Startups in the All in Action portfolio. • Support them in their growing phase – Tailored process depending of the needs and the state of the start-up • Worked and develop subjects like UVP definition, marketing strategies, operational excellence, product and business development, communication strategies, etc.

  • Editor in Chief - Founder

    at The Fit East Magazine

    December 2015 - at Present

    Dubayy

    • Editorial Strategy design and execution (Editorial agenda, publication scheduling, etc) • Currently scouting for writers and contributors in the eastern hemisphere • Create and implement the collaboration and editorial style policies • Manage the magazine Content Management system • CoManage the Social Media strategy and its content

  • Marketing and Communications Assistant Director

    at Art Dubai LLC

    December 2015 - June 2016

    Dubayy

    • Developed and lead the execution of a 2 year plan for digital branding for the 4 shows of the company (Art Dubai – Design Days Dubai – Dubai Design Week – Downtown Design) • Co-manage PR, Marketing and communications for Design Days Dubai and Downtown Design • Manage all 36 local and international media partnerships relationships • Monitor fairs media coverage • Audit and refine Social media strategy for 2016 and manage analytics and reporting

  • CoFounder - Marketing and Brand Manager

    at FoodSquare

    October 2014 - November 2015

    Lombardia

    • Rebrand the concept and lead the design for the re-launch of the app resulting in a 2x growth in followers and 1x growth in downloads • Develop a user acquisition strategy to follow incubators and investors requirements • Create and execute a Brand Strategy for accelerators and incubators • Manage the content marketing strategy, social media marketing and online PR • Create the offline Affiliate acquisition strategy (Restaurants-Universities-Brands) to support promotion and online growth

  • Marketing and International Sales Area Manager

    at Manifattura del Seveso SpA

    September 2014 - October 2015

    Lombardia

    • Responsible for the design and execution of B2B marketing and product development for 42 markets • Engage in B2B new product launch and customized communication depending on market and target customer profiles • Lead pricing strategies and develop customer business plan with key accounts

  • MBA Internt

    at BCG Italy

    January 2014 - July 2014

    Lombardia

    Two projects for FMCG players: Lipton and Barilla • Review brand positioning and customer marketing engagement • Develop communication plan based on traditional vs. emerging media (e.g., Social Media Communication 2015-2017)

  • Editor - Cofounder

    at RXMagazine.co

    March 2012 - June 2014

    Nuevo León

    • Editorial Strategy design and execution (Editorial agenda, publication scheduling, etc) • Manage a team of 70+ writers in over 9 countries • Create and implement the collaboration and editorial style policies • Managed the magazine Content Management system • CoManage the Social Media strategy and its content • Create and manage Content marketing strategies for ad clients

  • Marketing and Communication Director

    at El Origen PR and Communication Studio

    January 2010 - March 2013

    Bogotá D.E.

    • Managed the brand concept (Creation or Rebranding) for Yogis Center Café and Restaurant (Social media and digital marketing strategy and content management) • Handled the Social Media and free-press management for e-libros and El Peregrino Editores • Coordinated the Communication, PR Strategy and Content Marketing Red Wings Colombia Managed the PR that included free-press campaigns and event management for Chef Rafael Osterling restaurants (Famous CDR restaurant chain) • Developed TransMedia Strategic content marketing for Pierre Fabrè Labs (e.g., Avene, Klorane) for simultaneous platforms – Social Media/Ecommerce/POP/Editorial Advertising • Developed and produced commercial Content, editorial design for Occidental Hotels & Resorts, City of Orlando and the JW Marriot Hotel and their PR

  • Branding and Marketing Director (StartUp)

    at Estudio Papagaio Design + Communication

    January 2008 - December 2009

    Bogotá D.E.

    • Branding and Graphic Design management for a Trading Fruit Company • Editorial Design Production (Magazines and internal journal) for Fundación del Área Andina University (Now Whitney Group) • Publishing and Copyediting for CorTolima (Municipal Enviromental Agency of Ibagué) and the City Government of Ibagué – Colombia • Communication strategies and execution for several internal and Regional Campaigns for the Liberal Party in Colombia. • Communication lead for the Youths in the preliminary Presidential campaign of Rafael Pardo (Liberal Party) • Branding and Graphic Design management for a Trading Fruit Company

  • Director's Assistant

    at Bogotá International Film Festival

    November 2006 - November 2007

    Bogotá D.E.

    Managed agenda for the festival director Managed relations with international submissions (producers-directors) Assisted in content updating for the site www.bogocine.com

Education

  • MBA - Marketing/Entrepreneurship/Innovation

    at Politecnico di Milano

    2013 - 2014 (1 year) Lombardia

  • Marketing Integrated Communications

    at Universidad de Belgrano

    2009 - 2010 (1 year) Buenos Aires C.F.

  • Social Communication and Journalism

    at Universidad de La Sabana

    2002 - 2007 (5 years) Bogotá D.E.

Languages

  • Arabic Elementary

  • Spanish Native

  • French Elementary

  • English Native

  • Italian Negotiation

Followers (2)

Hives