• Planning and Control Manager

    at Articruz, SA

    April 2018 - November 2019

    Provincia de Panamá

    Design, lead and control Strategic and Financial Planning (Accounting, Taxes and Legal Compliance) coordinating the development and growth of different business units as well as the control of corporate management, assisting the CEO, CFO, Board of Directors and Business Units in the development, communication and execution of strategic and corporate policies, in order to generate a sustainable business model -We successfully implemented the different modules of SAP Business ONE, and completed the migration from cloud to On-Premise. -I planned, led and executed the opening of the group's first retail store outside of Panama, Opening the Miami branch in Nov 2019. Complying with an initial investment budget 40% lower than previous store. -I guided the construction of the Organization’s 2019-2020 Strategic Plan, which allowed to identify strategic and operational projects aligned with the objectives and goals. Facilitating the implementation of KPIs and performance evaluations.

  • Planning and Operations Manager

    at Articruz, SA

    April 2017 - March 2018

    Provincia de Panamá

    Plan, coordinate and implement Articruz’s transition from a mid-level (third generation) family business to an organization under a corporate structure, by managing internal resources and external consultants. Lead the new company wide IT system (SAP Business ONE) implementation, and improvements to the financial reporting and organizational structure - Developed the complete costs and expenses structure, allowing S.M.A.R.T. goals analysis - Reduced the operating costs and increased profitability with an overall positive impact of 15% to the Company’s bottom line vs Jan-Jun 2017 - Improved the overall budget’s audit, review and evaluation process by establishing an annual budget planning and review schedule including milestones and S.M.A.R.T. goals

  • Country Manager / Project Manager

    at Petroil Services Panama

    April 2011 - March 2017

    Provincia de Panamá

    After 8 years working out of the company’s headquarters in Caracas Venezuela, I was offered the challenge to expand Petroil operations in Panama. In order to deliver on the executive team’s expectations, I designed a business expansion strategy which: - Expanded the distributors’ network from 0 to 250+ customers nationwide in less than 3 years - Closed major corporate accounts such as: Odebrecht, Grupo Unidos por el Canal, Panama Canal Authority and Jan de Nul - Achieved 105% sales growth in the 2nd fiscal year of operation (2013) - Designed and developed a real estate that included a- short term leasing plan to immediately generate extra cash flow adding 13% to the company’s revenue, and a long term strategy through an appreciation forecast of 40% in 3 years

  • Sales Manager

    at Petroil Services

    September 2003 - April 2011


    Sales Manager 2010 –2011 In charge of sales operation and commercial expansion: -Supervise and train sales and customer support staff -Increase and encourage local customers’ network -Manage regional distributors and corporate customers -Design, measure and evaluate sales indicators -Program Imports, logistics and storage 2010 vs. Previous year, we improved annual sales in 20%, by focusing in the following KPIs: 15% increase of active clients, 28% SKUs growth. Distribution Manager 2005 – 2009 Responsible for wholesale customers’ network: -Select, recruit and train sales staff -Develop new customers -Design, measure and evaluate sales indicators -Programming Imports, logistics and storage -Manage international suppliers relationships -Planning short and medium term objectives Operations Manager 2003 -2005 In charge of logistics and distribution operations:


  • Finance for Nonfinancial Professionals

    at IESA

    2019 - 2019 (1 year) Provincia de Panamá

  • Business Innovation Program

    at IESA

    2019 - 2019 (1 year) Provincia de Panamá

  • Industrial Engineer in Business Management

    at José María Vargas University

    1999 - 2005 (6 years) Miranda


  • Spanish Native

  • English Negotiation