• Marketing Manager

    at Hey Travelista

    March 2018 - August 2018

    Central and Western District

    Hey Travelista is an online hotel booking platform, aiming to inspire travelers to explore different cities in Southeast Asia by providing competitive luxury hotel packages. As a Marketing Manager, my responsibilities are : - Monitor & manage an external development team on the website development process - Conduct user acceptance testing - Research & engage key opinion leaders & Influencers - Manage posting & copywriting of marketing materials on the website, eDMs, internal & external social media platforms, social events and magazines - Set up, monitor, analyze & generate reports using Google Analytics - Brainstorm, set up goals & implement marketing strategies - Analyze and curate travel packages

  • Senior Merchandiser / Senior Project Executive

    at Li & Fung Limited

    May 2016 - May 2017

    Sham Shui Po

    Li & Fung Limited is a Hong Kong based supply chain management company providing service of product development, manufacturing, logistics & distributions for US & EU retail brands and department stores. Being part of LF Beauty team, my responsibilities were : - Sourcing and building supplier network - Manage marketing prototypes, presentations with in-house designers & engineers - Work with the sales teams in US & Europe to understand the clients’ needs - Handle inquiries & product development with the clients' Southeast Asia offices - Forecast & plan yearly productions with external clients, internal order teams, internal & external filling factories - Manage purchase orders/contracts - On-site visits at the factories for factory audit - On-site visits at the factories to manage prototypes development, production, quality assessment and delivery - Work with internal and external labs for product testing and set up product production tolerance lists for quality check.

  • Senior Merchandiser

    at Atprint Hong Kong Limited

    March 2010 - August 2015

    Sham Shui Po

    Headquarter in Paris with offices in Hong Kong, Dhaka and Bucharest, Atprint has a big supplier network to provide beauty products packaging and promotional items for many retail brands and non-profit organisations in EU. Responsibilities: - Research on current & upcoming product trends in the market - Work closely with the sales team in France to understand the clients’ needs - Sourcing product development sites and build business relations with suppliers - Manage negotiation to meet given budget and issue contracts/purchase orders - Define product requirements base on both EU and the clients' regulations - Alter/make changes on artwork using Adobe Illustrator - Manage & implement new designs onto prototypes - Prepare, set up & attend a trading exhibition - On-site visits at the factories to manage prototype development, production progress, quality check and delivery - Work with external labs for product tests and compile product compliance list.

  • Senior Merchandiser

    at Deseado International Limited

    April 2007 - August 2009

    Kowloon City

    Taiwan based skincare, perfumery and homeware import/export company with offices and factory located in Hong Kong and China. Main export markets are retail brands in US and Canada. Responsibilities: - Research on current upcoming product trends in the market - Sourcing production locations and build/maintain good relations with suppliers - Work with internal & external stakeholders on the logistics for raw materials and partly finished products to final assembly factory. - Work closely with the client's on design implementation onto different products. - Work with suppliers on new produce prototypes, alter designs according to the client's requirements and price negotiation. - Manage & create contract/purchase orders. - Manage a merchandising quality assurance team of 15 in Hong Kong, Shenzhen and Shanghai offices - Monitor production process including product mockups, lab tests for production compliance, set up product tolerance charts for quality check purposes.

  • Team Assistant / Merchandiser

    at Marble Rich Trading Limited

    August 2002 - March 2007

    Yau Tsim Mong

    Marble Rich Limited is a HK based import/export company producing a wide range of souvenir and promotional items for US, Canada and Australia. Started off as a team assistant and promoted to a merchandiser, my responsibilities were : - Assist merchandising team of 6 on daily administrative tasks (e.g. sample/mail delivery, office supply management, data entry etc.) - Source new products from suppliers and present to our clients - Build and maintain business relations with suppliers in China - Work closely with clients on product development and sample mock up. - Manage purchase orders and define product requirements to suppliers. - Factory visit to ensure the work environment and facilities comply with the client's regulations - Monitor production progress and quality check before shipment. - Work with internal logistics team on shipment delivery and schedule.


  • Diploma in Digital Marketing

    at Bonfire Hong Kong

    2017 - 2017 (1 year) Central and Western District

  • B Arts major in Computer Science

    at University of New South Wales

    1999 - 2002 (3 years) State of New South Wales

  • Higher School Certificate

    at St Catherine's School

    1994 - 1999 (5 years) State of New South Wales


  • English Native

  • Chinese Native

  • Danish Elementary