With international experience in a variety of agency, corporate and start-up roles, Patrick has lead a diverse range of projects for brands like eBay, Sony Mobile, Vodafone, Hotelchamp and the Australian Automotive Association, ensuring an end-to-end marriage of creative and strategy.

Experience

  • Director of Communications and Strategy

    at Hotelchamp

    September 2017 - at Present

    Provincie Noord-Holland

    Branding and Identity - Introduction of Brand Archetype and personality - Creation and implementation of company Tone of Voice guidelines and terminology - Internal workshops and education PR - PR Strategy and approvals 
 - Responsible for briefing, approval and management of 2 x market focused PR agencies
 - Organic media placements and features in Forbes (x2), WIRED, Business Insider, Fox News and MSN Content Marketing - Development of Content Strategy including topic areas and content pillars
 - Briefing, management and approval of all content, including organic content calendar and paid marketing activities - Customer and industry research and insights - Persona development for content strategy and targeting
 - Creation of a range of communications templates including Case Studies, Campaign plans, white papers,

  • Creative Strategist

    at Common Ventures

    November 2015 - May 2017

    State of New South Wales

    Creative Strategy – Creative territory ideation, development and execution on both speculative pitch work and client campaigns – Lead social strategist and social creative director – Data, insight and trend analysis – Preparation and presentation of creative pitches and other client presentations – Product, category, channel, trend and audience research and insights – Messaging matrix development including positioning statements and brand pillars – Preparation of both creative and task briefs – Brand Personality workshops, including tone of voice, brand archetypes, positioning and communications strategy – Localisation and adaptation of existing global brand strategies and strategic positioning to suit domestic markets Copywriting – Developing client tone of voice, preparation of subsequent guidelines and oversight of client education – Existing tone of voice auditing and recommendations – Long-form technical copywriting – Case study and government tender authorship

  • Mission Control

    at 3rdspace Communications

    January 2015 - November 2015

    State of New South Wales

    - Producer and production management of all major campaign deliverables - Brand and content strategist - Pitch creative and presentation - Creative & functional copywriter and scriptwriter - Campaign ideation and creative development - Creative team briefing and co-ordination - Client services and account management

  • Branded Content Manager

    at Vodafone Australia

    March 2013 - January 2015

    State of New South Wales

    – End-to-end briefing and management of agency-created branded content – Ideation, scripting, shooting, editing and distribution strategy of internally produced video content – Campaign social media strategy and integration of ATL campaigns – Functional and editorial copywriter – Marketing contact for key BTL activity across owned digital assets – Brand ambassador and video presenter for brand and support content

Education

  • Bachelor of Arts - Marketing & Media

    at Macquarie University

    2008 - 2012 (4 years) State of New South Wales

Languages

  • English Native

Hives