Experienced Marketeer & creative thinker.
15 years of Marketing experience, Focused on entertainment, media, hospitality & motor sport. Content creation & acquisition.
Canadian Citizen currently residing in Beirut, Lebanon.


  • Marketing & Digital Adviser

    at APEX Communications

    February 2018 - at Present


    Marketing and digital adviser for different power brands in Lebanon and the region: Digital & Experiential Marketing, content creation Events, planning & management Developing strategic plans and recommendations for client projects writing clear, focused and engaging creative briefs predicting trends and using UX data developing integrated content strategies, including social, ATL & digital working with a creative director to develop new and brand experiences Brands Consulted: Mix FM, RODGE, Light FM, Braun, Karcher, Playstation, Opel, Mazda, Hyundai, Chevrolet, Al Kanater (f&B), Rashed Ghanem Racing, ATCL

  • senior Marketing executive

    at Alsumaria TV & Sumar FM

    May 2007 - at Present


    • Develop trustworthy relationship with the Lebanese media industry, & promote investments in Iraq thru alsumaria. • Manage the Key accounts in terms of Commercial & Financial Relationship • Media Planning

  • Marketing Manager

    at VOX Cinemas

    November 2012 - June 2018


    Launched the Brand in Lebanon, attained market leader position in 1 year & maintained leadership status through development of targeted advertisements, and powerful networking with the Media 2-Managed the marketing budget and associated market P&L to develop and execute marketing strategies, budgets, and sales plans. 3-Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets. 4-Retained clients to build brand awareness and generate leads while managing internal and external marketing campaigns and programs. 5- Managed and maintained excellent media relations 6- Created successful sales driven Promotions to boost sales & ticket price. 7- Content Acquisition Best Cinema award for 2013 Best Cinema award for 2014 Best Brand Award for Time Out Mag. #1 Cinema in Lebanon in Less than a year Launched the First 4DX technology in Lebanon Launched the First IMAX Launch in Lebanon - top 20 performing IMAX worldwide

  • Sales & Marketing Dept

    at Choueiri Group

    March 2011 - October 2012


    Media Sales - Beirut Office Al HAYAT Newspaper & Laha Magazine Achieved a 51% sales increase through Media Agencies

  • Communication Manager

    at Fashion TV Arabia

    December 2008 - December 2010


    Communication & Sales Manager Achieved a 400% sales turnover through Direct PR campaigns, Brand activations, event Management and Media Agency sales.

  • Marketing Executive

    at El Kallassi Trading Corporation

    January 2007 - April 2007


    • Physically conduct market surveys & researches • Issue marketing & sales reports, handle promotion strategies Brnad: Kaval, Dano, Burger king, Puck

  • Market research analyst - Trainee

    at Impact BBDO

    January 2004 - April 2007


    • Carried out several questionnaires, Interviews & Focus Groups. • Participated in Several Projects for clients


  • BA in Marketing

    at UQAM

    2002 - 2006 (4 years) Québec

Knowledge and keywords


  • Arabic Native

  • English Native

  • French Native