Post-graduate from Red & Yellow in Marketing and Advertising; I am a digital native and a champion of paid media tools and technologies, with a track record of creating and implementing successful paid media campaigns and social media programs.

Experience

  • Online Marketing Specialist

    at Munkana Digital (Freelance)

    July 2017 - at Present

    Province of the Western Cape

    Online 365 I was responsible for all the functions related to the marketing strategy and managed all their Google Ads (PPC Campaigns). • Blog copywriting • Newsletter creation • Monitoring and adjusting of online campaigns • Paid marketing channel management (planning, budget management, implementation and reporting) for Used Car Deals - New Car Deals - We Buy Your Car. Social Watchdog • Build and manage the company's social media profiles and presence through the delivery of a social media plan. • Respond and engage with the community across all social pages in a timeous manner every day. Use global best practice to engage with the audiences on social media. • Monitor, review and report on social media performance. • Reporting responsibilities include compiling weekly/monthly/quarterly reports as required. • Reports are to include qualitative and quantitative data, showing not just the results but insights into performance and how to optimize and improve performance.

  • Paid Media Specialist

    at 1-grid

    January 2019 - October 2019

    Province of the Western Cape

    I managed accounts into different channels like Google Ads, Twitter, Facebook and YouTube. Search Campaign Management | Reporting & Insights | Paid Search Strategies | Knowledge Sharing. Bid Strategy Implementation | Audience Implementation & Optimisation | Demographic, Location & Device Bid Adjustments | Search Terms & Negative Keywords | Account Structure | Insights Writing | Budget Management | Ad Copies Platforms: Google Search Ads | Facebook | Twitter Industry: ICT | Retail Goals: Sales | Leads | Conversions

  • Digital Media Specialist,

    at The Children's Hospital Trust

    June 2018 - October 2018

    Province of the Western Cape

    Secure pro-bono digital media & digital advertising opportunities & platforms. Collectively contribute to overall income for the Children's Hospital Trust with the goal of raising R40 727 105 through fundraising. Initiate, create and execute ideas on how digital and social media can generate funding. Platforms: Social Media | MailChimp | Google Ads (using Google Grants for NPOs) | SMSBulk.com Reason for leaving: This was a 4 months contract

  • Marketing Manager: Agriculture Portfolio

    at Spintelligent

    November 2017 - May 2018

    Province of the Western Cape

    In my occupation as Agriculture Portfolio Marketing Manager at Spintelligent, I was responsible for marketing a portfolio of large-scale business conferences and exhibitions, for all the functions related to the marketing strategy. Such a marketing strategy was then rolled out across our client base who use our services as an outsourced marketing and sales solution to expanding and marketing their services into the various countries within Sub Sahara Africa. The focus of my work was specifically on the French-speaking countries within the Sub Sahara Africa region. I used Pardot for all our emails marketing, SMSBulk.com, Social Media and Google Ads.

  • Communications Manager

    at Aerios (Pty) Ltd

    May 2016 - March 2017

    Province of the Western Cape

    Working as a Communications Manager, I managed key Communications and Marketing projects from start to finish, liaising with, and supporting, internal stakeholders, to translate their requirements into marketing communication objectives. I manage resources in order to direct and deliver high-quality communication materials on time and in line with the overall marketing and communication projects and to meet the business requirements. I contribute in the development and creation of content for all online and offline material, as well as for other kinds of brand collateral and marketing communications material required and to ensure quality and safeguarding the integrity of the brands

  • Marketing Assistant

    at Cash Crusaders Franchising

    July 2013 - January 2016

    Province of the Western Cape

    • Content Management System (updating the website through the back end with new images, edit items loaded by stores, contents, video clips and stores details). • Social Media and using Google Analytics to monitor and report. • Facilitated and oversaw social media strategy and adhering to deadlines. • Brand activation or store opening (planning), Plan and dispatch promo material to various regional departments. • Regular research into new and emerging, trends, tools, and technologies in the digital space. • Managed customer database • Managed website schedule and management of marketing support • Built a relationship with web developer and brochure designer.

Education

  • Google Analytics

    at Google

    2018 - 2018 (1 year)

  • Google Ads

    at Google

    2018 - 2018 (1 year)

  • Honours

    at Red & Yellow School of Business

    2016 - 2016 (1 year) Province of the Western Cape

Services offered

  • PPC Campaigns Management & Digital Marketing

    I am a professional Digital Media Specialist, Content Producer and Strategist with over 6 years of experience in handling multi-national clients. My unique professional experience stems from years of providing excellent customer support, creative problem solving and building customer loyalty and engagement.

Languages

  • French Native

  • English Native

  • Estonian Native

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