I bridge the chasm between you and your customers. I despise complexity. Complexity promotes miscommunication. The path is simplified and complicated by technology.

That's a paradox, a Gordian Knot.

Think of yourself as Alexander The Great. Think of me as your Sword.


  • Founder and primary CX guy (Still writing up a storm for clients), beBee Ambassador

    at myTweetPack.com

    January 2017 - at Present


    This is what used to be known as the Web-App-With-No-Name. It's the ultimate Twitter management system that was built right here from the input of over 650 bees! Schedule tweets, cross-post to other platforms, target follows, and so much more! Twitter will never be the same!

  • Ghost, the writing kind, not the kind that's into pottery wheels. beBee Ambassador

    at Paul Croubalian

    January 2008 - at Present


    I work internationally.

Services offered

  • Ghostwritng

    Engagement-oriented writing under your by-line (name). B2B a specialty. Knowledgeable in technical and complex topics.

    I can start from point-form notes or very rough non-professional translations. Your choice.

    I'm a customer experience guy. It's all about the customer, your customer. Everything I do builds better paths between you and them.

    I use content and/or technology to bridge the chasm between you. I may support that content with additional methods or strategies as required.

    Whether you operate B2C or B2B, I'm here to help. I promote engagement. I build relationships.

    I despise complexity. Complexity breeds confusion. Complexity promotes miscommunication. Complexity pisses customers off.

    I have a knack for putting complex issues in simple, easy to understand terms. I don't rest until I can explain it to a ten-year-old.

    Your clients are on a winding, ever-changing path. I apply my 30+ years of experience to the ever-changing landscape. That might sound strange. How can experience be valuable in an ever-changing environment?

    Because the more things change, the more they remain the same.

    Your goals are the most important consideration and business goals really haven't changed.

    Business goals haven't changed much since the first caveman traded a leg of deer for a place closer to the fire. How we measure them has changed a ton.

    How to reach them has changed even more.

    Your customer is on a journey. It starts with the initial twinkle in the eye. It goes all the way through to the final buy. That journey is in constant flux. You need to keep the customer engaged on every step along an ever changing path. You need to be marching right along with them.

    I help you do that.

    I help you achieve superior customer engagement. I give you the tools to keep building that better path. The path is both simplified and rendered infinitely more complex by technology.

    Therein lies the paradox, the Gordian Knot of Complexity.

    Think of yourself as Alexander The Great.

    Think of me as your Sword.

  • Editing

    Whether I'm rewriting your text or building new text from your point-form notes, I polish your thoughts. I make them shiny, bright, and effective. Call for rates.

  • Writing from French to English

    Notice I didn't say translation? It's not the same thing. I often start with a piece written by a client. Then I Paulize it!

    Native English speakers use me to better get their points across.

    My fluency in French allows me to do the same starting from a finished French piece.

    Don't pay for translation then pay again for writing!

  • Business writing

    Blog posts, case studies, white papers, copywriting, etc

  • Payment Processing Whisperer

    If you accept plastic, we need to talk. You may be overpaying for the privilege.

    If I can help, I will. If you need help, but I can’t provide it, I’ll point you to who can. If you’re well served as is, I’ll tell you.

    We’ll stay friends. You have nothing to lose and lots to gain.

    It’s like the insurance lizard says, “A few minutes can save you thousands.”

    Services offered in North America and Europe.


  • French Negotiation

  • English Native

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