Experience

  • Senior Account Executive

    at Kantar Worldpanel

    May 2017 - at Present

    Kuala Lumpur

    Industry: Market Research for FMCG market - Data analysis, specialising in shoppers study - Translate consumer data into market insights and actionable recommendations - Present market findings to clients/stakeholders - Understand client’s objective & goals to identify sales opportunity and offer most relevant study - Day-to-day client supports including trainings

  • Analyst - Customer Analytics & Insights

    at Maybank

    October 2015 - April 2017

    Kuala Lumpur

    Industry: Banking - Deposits, Insurance and Investment - Predictive modelling or statistical modelling - Day-to-day big data analysis using SQL - Analyse customer data for sales opportunities

  • Analyst - Business Analytics

    at BIIT Consulting

    January 2015 - September 2015

    Kuala Lumpur

    Industry: Advanced analytics consultancy - Optimising electoral area distribution: Written in Python, a nearest-neighbour heuristic algorithm which finds near-optimal solution for population redistribution under several constraints - Market Segmentation Model: Built a market segmentation model to identify each segment’s business opportunity for telecommunication company - Pricing Simulator: Written a tool to help selecting best fit product for customers

  • Project Assistant

    at IPSOS

    April 2013 - July 2014

    Kuala Lumpur

    Industry: Market Research for Pharmaceutic market Support all statistical analysis requests and provide standard or customised reports

Education

  • MSc. Operational Research

    at University of Southampton

    2011 - 2012 (1 year) Southampton

  • Bsc. (Hons) Economics

    at University of Surrey

    2008 - 2011 (3 years) Surrey

Languages

  • English Negotiation

  • Chinese Native

  • Malay Elementary

  • Japanese Elementary

Hives