Passionate dynamic Marketer with over 14 years of experience. My professional experience span from Brand Marketing, Communications, Product Management, Sports Marketing, Strategic planning in diversified sectors such as Telc0, Digital Entertainment, and Health.

Experience

  • HEAD OF MARKETING

    at AYUBO.LIFE

    November 2018 - at Present

    Western Province

    - Develop the annual & quarterly marketing plans to achieve business goals. - Business Development Initiatives locally and oversees. - Identify customer segments to generate information on services, packages, facilities and prices to customers / potential customers. - Works closely with the Ad, Digital & PR agencies. - Ensure new customers adopt the products through innovative marketing activities. - Tracking the marketing activities on a monthly basis. Improve revenue through marketing initiatives and Regular market research on prices and services. - Manage product profitability. Develops appropriate CSR activities in line with the brand.

  • SENIOR MAKETING MANAGER

    at IFLIX

    June 2016 - November 2018

    Western Province

    Responsible and manage marketing strategy for Sri Lanka and the Maldives from partnerships, business development, content management, content programming, content marketing (B2B & B2C) and branded content. Drive the pace of expansion in original content locally, grow the iflix brand visibility amongst the local audiences, grown the market share of iflix within the local industry. Proactively review, interpret and provide insights into local business performance and share business insights with stakeholders, drive new opportunities with local and regional functional teams. Communicate strategic goals, apply global practice with eye for local relevance and challenges local function team to excel, growing from strengths to strengths - aligned to iflix business goals. Share leads and empower team to ensure ownership and confidence is built; ensure high performance culture and engagement

  • TRADE MARKETING MANAGER

    at ETISALAT LANKA PRIVATE LIMITED

    August 2015 - May 2016

    Western Province

    Setting up trade marketing regional plans to reach sales goals and brand specific goals. Liaise with sales support to ensure sales support activities are implemented in a timely manner and a customer-oriented manner. Formulate regional visibility plans which include retail, trade, flagship and modern trade visibility. Continues tracking of competitor activities regionally. Support sales activities regionally through effective, efficient & innovative ideas resulting lead generation, customer engagement or sales generation. Brand visibility enhancement through own retailer, regional public properties or any other relevant medium.

  • ASSISTANT MANAGER – BRAND ACTIVATIONS, EVENTS & SPORTS MARKETING

    at DIALOG AXIATA PLC

    April 2013 - May 2015

    Western Province

    Building the National and Sports Marketing image with brand management activities including strategic planning, sponsorship negotiations, brand activations, regional marketing, budgeting, media coordination and implementation.

  • SPECIALIST MARKETING COMMUNICATION & BRANDS

    at DIALOG AXIATA PLC

    April 2011 - April 2013

    Western Province

    Drive 360 based activity plans to be efficient and effective by working closely with brand and regional teams to understand the brand and business case to deliver efficient and cutting edge marketing/communication strategy.

  • SENIOR EXECUTIVE MARKETING COMMUNICATION & BRANDS

    at DIALOG AXIATA PLC

    October 2010 - April 2011

    Western Province

  • COORDINATOR MARKETING COMMUNICATION & BRANDS

    at DIALOG AXIATA PLC

    June 2008 - October 2010

    Western Province

  • BRAND EXECUTIVE MARKETING COMMUNICATION & BRANDS

    at DIALOG AXIATA PLC

    July 2005 - June 2008

    Western Province

  • CALL CENTER – OFFICER, CONSULTANT AND ASST. TEAM LEADER,

    at DIALOG AXIATA PLC

    March 2003 - July 2005

    Western Province

    My responsibilities comprised call center functions, managing teams, organizing team motivation activities, conducting training and evaluation programmers to gear Call Centre officers to facilitate the customer services.

Education

  • DIPLOMA IN CUSTOMER COMMUNICATION

    at JMC - JAYASEKERA MANAGEMENT CENTRE (PVT)

    2003 - 2004 (1 year) Western Province

  • DIPLOMA IN MARKETING MANAGEMENT

    at JMC - JAYASEKERA MANAGEMENT CENTRE (PVT)

    2002 - 2003 (1 year) Western Province

Languages

  • English Native

  • Tamil Native

  • Sinhala Conversation

Hives