Experience

  • Marketing Manager

    at Evergreen Lifestyle

    August 2016 - at Present

    Province of the Western Cape

    The Evergreen Group builds, owns and operates world class lifestyle retirement estates. Responsibilities: • Marketing Strategy • Brand Strategy • Customer acquisition and lead generation strategy • Marketing automation, journey marketing, funnel marketing, lead nurturing, persona marketing • Customer retention strategies; newsletters, on boarding, • EXCO member • Provide weekly/monthly/annual budget forecasts • Lead efforts in the utilisation of data-driven methodology, analyses, and measurement in order to improve the effectiveness of all marketing channels, paid search, programmatic, people-based marketing, automated marketing, media, CRM, email, direct mail, modeling, forecasting, and analyses • Campaign Management • Sales support strategies • Sponsorship and event management • Website development, design, content and updates • Public Relations strategy • Art direction and design capabilities

Education

  • Digital Marketing

    at UCT

    2016 - 2016 (1 year)

  • Bachelor of Commerce

    at UNISA

    2003 - 2009 (6 years)

  • Diploma in Marketing

    at IMM

    1997 - 1999 (2 years) Province of the Western Cape

Languages

  • English Native

Hives