Database & Communication Senior Officer
at Ajman University
October 2017 - at Present
• Ensure the Alumni Office website and Social media page kept updated on a daily basis. • To maintain a well stored, updated Database & alumni engagement. • Regularly evaluate and update reports on website & promotional activity • Work closely with the Manager and core team to develop new and engaging online content. • Develop and implement informative communications and programs designed to keep alumni, employees and the public audience of initiatives and policies of the office and the university. • Liaise with the University web developer as required • Send out regular communications via social media channels. • Assist the Manager and other staff with marketing and publicity materials, including print and online promotion • Produce marketing materials for projects and initiatives • Responsible of issuing the office newsletter for program evaluation.
Students Recruitment & Marketing Officer
at Al Falah University
May 2015 - September 2017
• Strategically setting the marketing plan and the advertising channels to be used in raising brand awareness. • Create and implement advertising campaigns to be used on marketing channels as outdoor and indoor advertisement or through social media and e-newspapers. • Defining the profile of each target group and the means to reach to it through the marketing plan. • Coordinate with the academic and administration management to develop and upgrade the policies and regulations in all marketing and recruitment related matters. • Prepare and combine all needed information for communication materials both internally and externally. • Coordinates and implements various programs and marketing strategies for territorial or local on-site admission programs and special events. • Liaising with advertising agencies, print houses, designers and suppliers.