Experience

  • Product Marketing Intern

    at Royal Philips

    May 2019 - at Present

    Provincie Noord-Holland

    - Supported 3 new product launch by actively engage in value proposition creation, procurement management and presentation preparation for 16 markets; enhanced communication with multiple stakeholders for 20+ product lifecycle management as a product owner. - Utilized database to perform 20+ market analysis such as market size estimation, competitor analysis and sales deep dives to offer insights on strategic decision and implementation. - Performed monthly portfolio analysis for dry&steam irons, valued product performance from profitability point-of-view and and provided insights for portfolio optimazation of GC department. - Valued Ratings and Reviews acquisition of key channels by tracking Qlikview; gathered consumer insights and visualized deep dive result using ppt to support digital teams.

  • Application Services Intern

    at MARS Information China

    August 2017 - April 2018

    Guangdong Sheng

    - Managed internal data extraction and performance analysis to supervise tickets solution performance and system maintenance for Application Services department. - Assisted in IT tool testing batch jobs setup and eCATT test using SAP system. - Attended global meetings with international teams to work out dashboard automation project and prepared feedback presentation for MARS business groups.

  • Sales and Marketing Intern

    at E-Canton Fair

    October 2016 - December 2016

    Guangdong Sheng

    - Promoted E-Canton Fair, the official e-commerce platform of Canton Fair to foreign investors and developed new customers by assisting procurement needs releases and product inquiries. - Supported Customer relationship management team in managing customer data, evaluating customer engagement, and providing personalised service by emails.

  • Social media marketing Intern

    at Serenity Resort

    August 2016 - September 2016

    North Western Province

    - Developed market research in China, gathered external marketing insights and prepared reports. - Created digital marketing content including articles and posts on WeChat public platform and Weibo for Chinese market and tracked data results. - Coordinated events such as beach gala and assisted in general hotel management.

Education

  • MSc Business Administration

    at University of Amsterdam

    2018 - 2019 (1 year) Provincie Noord-Holland

  • BSc Economics

    at South China Normal University

    2014 - 2018 (4 years) Guangdong Sheng

Knowledge and keywords

Languages

  • Dutch Native

Hives