at L'EAP Communications
October 2017 - at Present
• Maintaining strong client relations, proactively assisting in generation of marketing strategies. • Drafting content for press releases and translating them into creative pitches. • Communicating with journalists, editors, bloggers, etc to ensure timely and effective coverage. • Tracking and analysing coverage, compiling comprehensive reports for client. • Working on multiple campaigns for 3 clients: Exquisites Jewels, Alcon, Singapore Lyric Opera.
at Dream Ind
May 2016 - May 2017
• Streamlined the brand profile of a niche F&B chain to boost market penetration. • Conceptualized promotions to engage guests and increase association with the brand. • Increased the brand’s online presence by restructuring social media handles. • Liaised with creative agency for content generation, secured and scheduled TV & Radio ads.
2014 - 2018 (4 years) Singapore