• Vice President

    at Strides Life Sciences

    May 2019 - at Present


    Vice President, Business Development, MENA for Strides Life Sciences, based in Dubai. Creating a generics pharmaceuticals joint venture between Life Pharmaceuticals (which has the only FDA approved factory in UAE) and Strides Pharma Global (a publicly owned multi-national pharma company with over 200 IPs). • Establishing the joint venture (legal entity, offices) • Establishing marketing, sales, regulatory, finance and supply chain functions • Managing of all customers and distributors • Creating go-to-market strategy • Marketing of current Life and Strides brands in MENA • Introduction of Strides brands in MENA • $500 million potential

  • Senior Commercial Director

    at Hikma

    October 2017 - March 2019

    Muḩāfaz̧at `Ammān

    Senior Commercial Director, MENA for Hikma Pharmaceuticals, based in Amman, Jordan. Hikma is a $1.8 billion London Stock Market registered pharmaceutical company (https://www.hikma.com). Transformation of commercial function. • Development of MENA Marketing Strategy • Introduction of S&OP (sales and operations planning) and NPI (New Product Introduction) business processes • Development of MENA wide Patient Engagement Platform • Restructuring of MENA Medical Sales Force • Introduction of Lifecycle Management • Strategic Marketing Training

  • General Manager

    at Mazrui International

    March 2015 - January 2017


    General Manager of three companies: Metromed Trading; Metropolitan Medical Marketing and Metrovet Trading. These three companies are part of Mazrui Holdings and provide life sciences marketing and distribution services to multi-national companies such as P&G and Philips. 126 Employees. Full P&L responsibility, based in Dubai.

  • Regional Director, Middle East and Africa

    at Schering-Plough

    April 2008 - August 2009


    Restructuring and leadership of a $420+ million regional OTC, consumer and pharmaceutical marketing organisation covering Middle East and Africa. Responsible for marketing, sales, sales training and field force effectiveness. • • Introduction of marketing infrastructure: o Key opinion leader management systems o SKU rationalization o • Portfolio analysis – plan to achieve $500 Million in 2010 • Life-cycle management • Introduction of Medical / Medical Sciences Liaison activity • Initiation of a direct to consumer campaign for key anti-histamine brand • Supporting 7 GMs in a matrix structure: o

  • Director of Global Strategic Marketing

    at Abbott International

    May 2006 - June 2007


    Leading a new department to identify new growth opportunities for the Long Range Plan of Abbott’s $1.7 billion nutrition business – new market segments, new geographies, new product platforms etc. for the entire international business. Includes strategic planning, competitor mapping and analysis. Based in Chicago, Illinois. • Major strategic review of Indian Market and market entry strategy • Market entry strategy for consumer nutrition in India • Consumerisation strategy for medical nutrition in Western Europe • Survey of new nutrition technology and consequences for corporate product development • Integration of new nutrition acquisition in Abbott International

  • General Manager

    at Abbott Nutrional International, Japan

    June 2005 - April 2006


    Responsible for managing of $150 million medical nutrition business in Japan plus 14 dedicated staff , including marketing, finance, market research and sales. Used 25% of 1000+ general pharmaceutical sales force. Full P&L responsibility with over $30million expenses. • Continued execution of strategy and lifecycle planning developed in previous role. Ceased erosion of market share by a major competitor and stabilised a declining business. Best result in previous five years. • Planned the introduction of a major semi-ethical consumer nutrition range with a Japanese joint venture partner • Planned the introduction of EAS performance sports nutrition range with local distributor

  • Marketing Director

    at Abbott International, Japan

    May 2003 - May 2005


    Responsible for marketing of $200 million business in Japan including Ensure, Sevofrane, Medical Devices reporting to affiliate General manager.

  • Commercial Operations Director, Pacific, Africa, Asia

    at Abbott International

    May 2001 - April 2003


    Supporting Corporate Vice President and marketing affiliates for all products (including hospital supplies, nutritionals and pharmaceuticals). Responsibilities include strategic support, marketing support and liaison for world-wide marketing department and marketing affiliates, special projects, sales plan and update processes and product launch implementation.

  • Business Unit Director, Saudi Arabia

    at Abbott International

    March 1998 - May 2001

    Minţaqat ar Riyāḑ

    Heading nutritional products business unit. This is Abbott’s largest infant nutrition business outside North America. Sales $35m+ with over 35 full time staff and 60+ part time female Nutritional Educators.

  • Senior Management Consultant

    at Cap Gemini

    March 1996 - March 1998


    Part of the Life Sciences Global Marketing Unit, providing management consultancy services to the pharmaceutical industry. Cap Gemini employed 30,000 people worldwide with 5000 in UK.

  • Marketing Director, Middle East

    at Upjohn

    May 1995 - August 1996

    Makkah Province

    Rebuilt and modernised pharmaceutical business operations in 14 Middle East and African countries. Responsible for a team of 70 people and $30 Million sales.

  • Various Sales and Marketing Roles

    at Upjohn

    July 1984 - May 1995



  • BSc

    at Manchester University

    1981 - 1984 (3 years) Manchester


  • English Native