at Strides Life Sciences
May 2019 - at Present
Vice President, Business Development, MENA for Strides Life Sciences, based in Dubai. Creating a generics pharmaceuticals joint venture between Life Pharmaceuticals (which has the only FDA approved factory in UAE) and Strides Pharma Global (a publicly owned multi-national pharma company with over 200 IPs). • Establishing the joint venture (legal entity, offices) • Establishing marketing, sales, regulatory, finance and supply chain functions • Managing of all customers and distributors • Creating go-to-market strategy • Marketing of current Life and Strides brands in MENA • Introduction of Strides brands in MENA • $500 million potential
Senior Commercial Director
October 2017 - March 2019
Senior Commercial Director, MENA for Hikma Pharmaceuticals, based in Amman, Jordan. Hikma is a $1.8 billion London Stock Market registered pharmaceutical company (https://www.hikma.com). Transformation of commercial function. • Development of MENA Marketing Strategy • Introduction of S&OP (sales and operations planning) and NPI (New Product Introduction) business processes • Development of MENA wide Patient Engagement Platform • Restructuring of MENA Medical Sales Force • Introduction of Lifecycle Management • Strategic Marketing Training
at Mazrui International
March 2015 - January 2017
General Manager of three companies: Metromed Trading; Metropolitan Medical Marketing and Metrovet Trading. These three companies are part of Mazrui Holdings and provide life sciences marketing and distribution services to multi-national companies such as P&G and Philips. 126 Employees. Full P&L responsibility, based in Dubai.
Regional Director, Middle East and Africa
April 2008 - August 2009
Restructuring and leadership of a $420+ million regional OTC, consumer and pharmaceutical marketing organisation covering Middle East and Africa. Responsible for marketing, sales, sales training and field force effectiveness. • • Introduction of marketing infrastructure: o Key opinion leader management systems o SKU rationalization o • Portfolio analysis – plan to achieve $500 Million in 2010 • Life-cycle management • Introduction of Medical / Medical Sciences Liaison activity • Initiation of a direct to consumer campaign for key anti-histamine brand • Supporting 7 GMs in a matrix structure: o
Director of Global Strategic Marketing
at Abbott International
May 2006 - June 2007
Leading a new department to identify new growth opportunities for the Long Range Plan of Abbott’s $1.7 billion nutrition business – new market segments, new geographies, new product platforms etc. for the entire international business. Includes strategic planning, competitor mapping and analysis. Based in Chicago, Illinois. • Major strategic review of Indian Market and market entry strategy • Market entry strategy for consumer nutrition in India • Consumerisation strategy for medical nutrition in Western Europe • Survey of new nutrition technology and consequences for corporate product development • Integration of new nutrition acquisition in Abbott International
at Abbott Nutrional International, Japan
June 2005 - April 2006
Responsible for managing of $150 million medical nutrition business in Japan plus 14 dedicated staff , including marketing, finance, market research and sales. Used 25% of 1000+ general pharmaceutical sales force. Full P&L responsibility with over $30million expenses. • Continued execution of strategy and lifecycle planning developed in previous role. Ceased erosion of market share by a major competitor and stabilised a declining business. Best result in previous five years. • Planned the introduction of a major semi-ethical consumer nutrition range with a Japanese joint venture partner • Planned the introduction of EAS performance sports nutrition range with local distributor
at Abbott International, Japan
May 2003 - May 2005
Responsible for marketing of $200 million business in Japan including Ensure, Sevofrane, Medical Devices reporting to affiliate General manager.
Commercial Operations Director, Pacific, Africa, Asia
at Abbott International
May 2001 - April 2003
Supporting Corporate Vice President and marketing affiliates for all products (including hospital supplies, nutritionals and pharmaceuticals). Responsibilities include strategic support, marketing support and liaison for world-wide marketing department and marketing affiliates, special projects, sales plan and update processes and product launch implementation.
Business Unit Director, Saudi Arabia
at Abbott International
March 1998 - May 2001
Minţaqat ar Riyāḑ
Heading nutritional products business unit. This is Abbott’s largest infant nutrition business outside North America. Sales $35m+ with over 35 full time staff and 60+ part time female Nutritional Educators.
Senior Management Consultant
at Cap Gemini
March 1996 - March 1998
Part of the Life Sciences Global Marketing Unit, providing management consultancy services to the pharmaceutical industry. Cap Gemini employed 30,000 people worldwide with 5000 in UK.
Marketing Director, Middle East
May 1995 - August 1996
Rebuilt and modernised pharmaceutical business operations in 14 Middle East and African countries. Responsible for a team of 70 people and $30 Million sales.
Various Sales and Marketing Roles
July 1984 - May 1995
at Manchester University
1981 - 1984 (3 years) Manchester
Knowledge and keywords