• Owner & General Manager

    at Cilantro's

    April 2018 - at Present

    Provincia de Panamá

    • Fantastic entrepreneur experience on designing, planning, executing and project managing the set up of a food truck business from scratch • Cost planning and standard operating procedures development for establishing the menu of a new food truck concept • Developed the complete know-how for setting up a food business, from government, procurement, marketing strategy and menu definition to cost and inventory control and ongoing management

  • Latin America Business Intelligence Sr. Analyst

    at Procter & Gamble

    February 2013 - March 2018

    Provincia de Panamá

    • Development and execution of regional BI strategy across LA, in line with category marketing strategy • Led the regional pricing strategy definition for Fabric Care categories • Execution of global BI initiatives, adapted to LA markets dynamics • Development of BI capability across LA, including training and coaching of new hires and junior organization • Ongoing Analytics & Insights servicing with multicategory expertise (Oral Care, Baby Care, Beauty Care) with focus on Fabric & Home Care

  • LA Market Measurements Regional Senior Leader & Solutions Manager

    at Procter & Gamble

    November 2003 - February 2013

    Provincia de Panamá

    • Manage LA total region market & consumer data purchases (+USD45MM) • Supplier relationship management for 8 global and regional data vendors • Development, tracking and execution of regional Sourcing Strategy for MM • Deliver +1 MM USD and +3 MM USD in cost savings / avoidance in annually • Focus on digitize, visualize and simulate market results and dynamics for corporate brands and markets • Enable the understanding, analysis and transformation of multiple sources of data for decision making processes • Leader of Business Information Management competency for LA • Development of Sourcing strategy for South Cone market data purchases • Overall development and deployment of IT strategy for MM organization

  • Marketing & Sales Planning and Traffic Supervisor. Quality Assurance Leader

    at Orinoco Iron

    January 2000 - October 2003

    Distrito Capital

    • Manage and control of daily inventories used in sales planning • Vessel contracts negotiation, follow loading and unloading operations, vessels inspection. Maritime Transportation Logistics • Planning and control of shipments to international and domestic customers • Quality leader for the ISO 9000:2000 certification process • Responsible of the inventory control for three HBI production plants • Support of internal marketing activities • Manage and making of sales forecasts and results statistical analysis • Control of collectables forecasts and related analysis


  • MBA

    at IESA

    1997 - 1999 (2 years) Distrito Capital

  • Bachelor in Systems Engineering

    at UBA

    1991 - 1996 (5 years) Aragua


  • Spanish Native

  • English Negotiation

  • Portuguese Elementary